Parul Institute of Business Administration

Dr. Shantanu Chakravarty

Designation : Director
Total Exp : 25.11 Years
Educational Qualification : MBA, Ph.D.
Research Area :
Strategic Pharmaceutical Marketing, Retailing, Pharmaceutical Marketing Practices
Dr. Shantanu Chakravarty has an Industrial experience is of 19 years and in academics 5 Years Six Months. His basic qualification is BSc (Geology) & MBA (Marketing) from Birla Institute Of Technology(BIT), MESRA, Ranchi. In industry he worked for the organizations like Bata India Ltd, Alembic Chemical, Biological E. Ltd & Elysium pharmaceuticals where he was holding senior position at corporate level. In industry tenure he could develop case study based MDPs for senior managers and executed same for the organization. In academics apart from conducting routine classes could undertake and lead industry consultancy in the areas of pharmaceutical marketing, application engineering as well as creation of assessment centre and project management. Academic paper presentation in institutes like IIM-Kozikode, BIT-Nodia, and EDI-Gandhinagar apartfrom presentation in regional management colleges. Faculty development programmes attended (Strategic Management) in IIM-Bangalore, MDI-Gurgaon (Technology & Innovation), IIT-Kharagpur (Intellectual property right) and IRMA-Anand (Pedagogy in management teaching) apart from many in regional management colleges and management associations. Presently undertaken doctoral (PhD) work in MSU, Baroda on pharmaceutical marketing. Apart from strategic marketing, entrepreneurship development is the area of interest of his research where could develop few case studies also for classroom teaching.
Contact Information
Office Phone02668260239
Email[email protected]
Specialization AreasMarketing, General Management, Entrepreneurship
Subject Taught UGEconomic Environment Of Business, Marketing Management, Forms Of Business Organization, Business Ethics, Sales & Distribution Management
Subject Taught PGMarketing Management, Business Ethics & Corporate Governance, Sales & Distribution Management, New Enterprises & Innovation Management, Managerial Communication
Institute / Organization Designation Duration
Parul University Director Jul - 2015 to Till Date
Parul Group Of Institutes Assistant Professor Aug - 2010 to Jul - 2015
Indukaka Ipkowala Institute Of Management Sr. Lecturer Jul - 2007 to Jul - 2010
Epoch Pharmaceutical Marketing Advisor To The Board Jul - 2005 to Jul - 2007
Elysium Pharmaceutical Ltd Regional Manager Jul - 2001 to Jul - 2005
Biological E Ltd Area Sales Manager Jul - 1998 to Jul - 2001
Alembic Chemical Works Co. Ltd Medical Representative Jul - 1990 to Jul - 1998
Bata India Ltd Management Trainee Jul - 1989 to Jul - 1990
Qualification Specialization University Passing Year % Class
MBA Marketing A.K.S. University 1996 - First
B.Sc. Geology Honours Ranchi University 1989 - First


Title ISSN / ISBN No Publisher Volume Year
Global recession and impact on Indian pharmaceutical industry 978-93-81361-78-8 - - 2012

International Conference

Title ISSN / ISBN No Publisher Volume Year
“Global recession and impact on Indian pharmaceutical industry”. - - - 2012

National Conference

Title ISSN / ISBN No Publisher Volume Year
“Global recession and impact on Indian pharmaceutical industry”. - - - 2012
Challenges Of Pharmaceutical Entrepreneurship in India - The SME sector - - - 2011
Case Study On “Indian retail sector-evaluating Subhiksha”. - - - 2010
“Managing tomorrow’s retailing in India-trends, issues and challenges”. - - - 2010
Challenges & Handicap In Corporate Communication. - - - 2010
“Global Competition And Indian Pharmaceutical Corporate” - - - 2009