Parul Institute of Management & Research

Dr. Bijal Zaveri

Designation : Dean & Director
Total Exp : 15 Years
Educational Qualification : Ph.D.
Research Area :
Team, Team Effectiveness, Organizational Development
Dr.Bijal Zaveri is a Dean & Director of Faculty of Management studies at Parul University. She has 14 years of teaching and 1 year of Industry experience. She currently teaches Marketing management programmes at Faculty of Management (MBA Programme). She has done Ph.D at M S University Baroda in the area of Online Marketing and completed PG diploma in Cyber law from Asian School of Cyber Law Mumbai. She has completed online course on Diploma in Internet Law and Policy from Gujrat National Law University in the year 2019. Her research Interest includes Marketing, Advertisement, Communication and E-commerce. She published her 16 papers in National Journals (viz; IIM Indore,NITIE Bombay,Symbiosis Journal) & 3 in International (viz MICA and IGI Global) and in form of book proceeding / Edited bookViz., Tata Mc graw hill, Excel,Mc millan Publishers. She has presented a various papers in 40 International and National Conferences and attended 14 workshops and FDPs.She won National Level National Level Case writing competition at Shri Ram Group of Colleges at New Delhi , 2nd Rank for Paper presentation at IPE Hyderabad and 2nd Rank- Phd thesis competition at Prestige Institute of Management Gwalior. She is Ph.d register guide at Parul University.she has published book on E-marketing in the year 2012.she has conducted vocational courses on E-Marketing and SPSS 20.0 at Parul group of Management Institutes.She is on Editorial board of IGI Global International Journal of Marketing.Published paper in Scoupus and UGC listed journal.Currently 07 Ph.D Research Scholars are pursuing Ph.D under her guidance.
Contact Information
Office Phone9898278991
Email[email protected]
Specialization AreasMarketing
Subject Taught UGMarketing Management, Marketing Research, Quantitative Techniques
Subject Taught PGResearch Methodology, Service Marketing, Brand Management, Consumer Behaviour
Title Description Achieved On
3rd International conference on Management of SMEs in Global era Parul Institute of Management-Baroda February, 2015 2015
MICA –Gender Inclusivity-Women Empowerment at Parul Group of Institutes MICA Ahmedabad 2015
5th International Conference on Sustainability Management Prestige Institute of Management, Gwalior January 2014 2014
National Conference on Business Ethics Gujarat Technological university-Ahmedabad September, 2011 2011
National Conference on Customer Service Management Osmania University, Hyderabad March 2009 2009
National Level Case Writing Competition Shri Ram Group of Colleges at New Delhi July 2008 2008
Qualification Specialization University Passing Year % Class
Ph.D. Marketing M.S. University 2010 - -
M.B.A(Marketing) Marketing South Gujarat University 2004 70% Distinction
B.Sc(Chemistry) Chemistry M.S.University 2000 63.75 % First
Cyber Law Course Law Asian School Of Cyber Law 2014 74% Distinction
International E-contracts E-contracts Gujarat National Law University 2014 60% First
Digital Marketing (short term course) Marketing Micro Small Medium Enterprises, Ministry of Government, Agra 2015 - -


Title ISSN / ISBN No Publisher Volume Year
Online advertising 9789383842995 - - 2014
Emerging Indian Economy in 21st Century-Challenges and opportunities. 978-81-89972-51-6. - - 2011

International Conference

Title ISSN / ISBN No Publisher Volume Year
3rd International conference on Management of SMEs in Global era 9789384869342 Excel - 2015
International Journal of Business & Management 2319-7668 Indian Education Society’s Management college and Research center Mumbai Vol.2, No.1 2014
Paper Published on “Business Ethics Oxymoron or Good Business” in Journal of Management and Research 2231-1904. Sankalp Journal - 2012
Managing Gender Mobility matters in Organization in Emerging Economies 978-81-89972-51-6. Excel Publishers - 2011
“An Empirical Investigations on Concerns, Opinions and Attitude of Online Shoppers” 0972-572 IIM-ahmedabad - 2009
International Conference on Global Branding at Osmania University, Hyderabad 023-063-807-4 Mcmillan book - March - 2009

International Journal

Title ISSN / ISBN No Publisher Volume Year
Mobile Marketing and Advertising in India SMS Marketing: The Role of Permission and Acceptance Mobile Marketing; 1936-1161 International Journal of Mobile Marketing MICA Vol.6; N0.2 2011
PhD Thesis abstract published in DIAS Technology Review-on A Study on Online Vs Offline Shopping Activities of Female Internet Users in Selected Cities of Gujarat 2011. 0972-9658 DIAS-Delhi Vol.11,No.2 2012
Published Paper on a Conceptual Framework to Understanding Online Consumer Buying Behavior in Vol 3; Issue 1; Jan-March 2013. 2156-1753 IGI Global Vol.9,No.2 2013

National Conference

Title ISSN / ISBN No Publisher Volume Year
Ebay is the World’s Online Market Place 2319-7668, pp n.23-29. Journal of Business and Management Indian Education Society’s Management college and Research center -Mumbai Vol.No.1 2014
A Book Review on Evolution of Tata’s Corporate Brand 0975-1653 Indore Management Journal Vol.2 ; issue 4 2011. 2012
"Brick Vs Click Shopping: An Empirical Study on Female Online shoppers" published in. ISSN-0973-919X 0973-919X PES Business Review Vol.7, Issue 2, 2012
“An Empirical Investigations on Concerns, Opinion and Attitudes of Web Shoppers” in SCIT (SYMBIOSIS CENTER OF INFORMATION TECHNOLOGY) Journal 2010; Vol.10 published in the month of November, 2010 0972 (SYMBIOSIS CENTER OF INFORMATION TECHNOLOGY) Journal Vol.10 2010
“A Gender Differences on Online Shopping” 0974-5076 Indian Journal Of Marketing Vol.2 2010
Changing Leadership for Changing Times: Critical Approaches to Leadership in education 0970-3365 NITIE Journal Vol.33; No.4; 2009
3rd IIMA Conference on Marketing Paradigms for Emerging Economies 0972-572 IIM Ahmedabad - 2009
International Conference on Technology & Innovations in Marketing organized by IMT Gaziabad 023-063-807-4 Excel book - 2009

Project Guided

project Title Agency Start Date
E-Tailing and Its Market Implications in India To Study Preference about Online Retailing 2015
A Study on Consumer Purchasing Behaviour of FMCG To Find Out Preference about FMCG Products 2015
Antismoking Campaign To Find Out Effectiveness about Anti Smoking Campaign 2015
Customer Perception on Mobile Banking Services To Analyze About Preference about Mobile Marketing Services 2015
A Comparative Study on Consumer Perception for Indian and International Airlines To Understand Significant Difference between Indian and International Airlines 2015
A study to know the factors affecting consumer buying behaviour towards online shopping To Understand Various about Buying Behavior for Online Shopping Activities. 2014
Measuring the quality of e-services To Analyze Various Dimensions of Service Quality 2014
Effectiveness of advertising appeals in social marketing To Know about Effectiveness of Appeals in Marketing 2013
A study on consumer perception about m-commerce To Analyze about Various Mobile Commerce Activities 2013
Empirical study of emotional appeal in advertising on buying behaviour of consumers To Identify Various Emotional Appeals in Buying Behavior 2013
Empirical study of emotional appeal in advertising on buying behaviour of consumers To Understand and Score Culture of Dairy Industries 2012
Empirical and effectiveness study of male endorser of jewellery To Measure Various Effectiveness about Preference of Male Endorser of Jewellery 2012