Parul Institute of Management (MBA)

Mr. Aniruddha Tambe

Designation : Director
Total Exp : 27 years
Educational Qualification : M. Sc., MBA
Research Area :

Prof. Aniruddha Tambe has 28 years of professional experience in diverse fields.He is associated with Parul Institute of Management since Nov 2009 and brings with him a rich experience and industry exposure of 21 years in marketing and sales of FMCG, Consumer Durables and Life Insurance.
Prof. Tambe is an MBA in Marketing from The MS University of Baroda. He also holds a masters degree in Organic Chemistry from Rani Durgavati University, Jabalpur. Currently he is pursuing Ph.D in Management.
His interests are in Economics, Sales and Distribution Management, Brand Management, Consumer Behavior, Rural Makreting and Corporate Social Responsibility.
He has been a regular resource person in the Indian Summer School of Parul University where he has delivered sessions on International Business to students of University of Applied Sciences, Bielefeld, Germany, Humber College and Fanshawe College, Canada; Wroclaw University of Technology, Poland; University of Transport Technology, Vietnam; Bern University of Applied Sciences, Switzerland.
Apart from Academics, Prof Tambe is also associated with an NGO – Amputee Association of India Trust – as a member of advisory board. As a member of AAIT, he has actively participated in assessment and distribution of aids and appliances to the physically challenged. He is also on the board of a Company manufacturing prostheses and orthoses.He has presented two papers in International Conferences and has guided National and International students’ projects.

Contact Information
Office Phone02668-260301
Email[email protected]
Specialization AreasMarketing
Subject Taught UG-
Subject Taught PGBusiness Economics and Environment, Marketing Management, Sales and Distribution Management, Advertising and Promotion Management, Consumer Behavior, Brand Management, Rural Marketing, Ratail Managaement.
Title Description Achieved On
Trainer Capacity Building Program - CABCIN Selected as a Participant in “Train the Trainer” Program – a program Co-Founded by Erasmus+ Program of the European Union 2017
X’plore – National Level Management Symposium Faculty Coordinator 2013, 2014, 2016, 2017
Academic Excellence Award Awarded Best Teacher of College/Department 2015
Cooperation Management Germany - India Data Analysis and Tabulation done for this joint project between GTU and DHBW, Stuttgart, Germany 2012 - 13
Development of Course Material for MBA Developed Module 3 of the Sales & Distribution Management subject for Semester 3 of MBA for Gujarat Technological University. 2011
Institute / Organization Designation Duration
Parul Institute of Management Asst. Professor Since Nov 2009
Reliance Life Insurance Territory Manager Jan 2009 to Oct 2009
Ing Vysya Life Insurance Sales Manager Nov 2005 to Jan 2009
First Mobile India Pvt. Ltd Channel Manager March 2003 to Oct 2005
Salora International Limited Area Sales Manager Dec 2000 to March 2003
Mirc Electronics Lt. (Onida) Area Sales Manager March 1995 to Nov 2000
Lakhanpal Limited (Novino Batteries) Branch In-Charge Feb 1988 to Feb 1995
Qualification Specialization University Passing Year % Class
MBA Marketing MS University of Baroda 1988 60 First / B+
M.Sc Organic Chemistry Rani Durgavati Univ; Jabalpur 1984 62 First
B.Sc Chemistry, Botany, Zoology Jabalpur University, Jabalpur 1982 55 Second


Title ISSN / ISBN No Publisher Volume Year
Campus Placement – A bumpy Ride ISBN-978-93- 5104-547-2 - - 2013

International Conference

Title ISSN / ISBN No Publisher Volume Year
A New Outlook of HR in Global Context ISBN : 978-93- 82062-91-2; pg No. 363-370 GTU - 2013
A gizmo or Barrier for Organizational Development - CKPIM MANthan - 2014
Future of Business Ethics ISSN No. 2231- 1904 SANKALP; Journal of Management & Research, Vol. 5 2015
ACE: An impact factor in today’s Work Culture; A- Attitude; C – Communication and E- Etiquette’ ISBN : 978-93- 84869-70-0 Collaborative Research Exchange Program Vol.3 2015

National Conference

Title ISSN / ISBN No Publisher Volume Year
“A New Avenues’ of HRM best practices – Management lessons from Mahabharata” - NICM, - 2013

Project Guided

project Title Agency Start Date
Employee Satisfaction and Correlation of Performance Appraisal in SME’s PASM 2015
Customer Satisfaction – Hypercity GTU 2015
Impact of Attitude , Ethics and Etiquettes on today’s Work Culture UAS, Bielefeld, Germany 2014
Grievance Redressal- Reliance Communication PASM 2015
Comparative HR Practices –India and Germany UAS, Bielefeld, Germany 2013