About Digital and Social Media Marketing

Digital and Social Media Marketing has seen a surge in over-powering the traditional marketing channels as in today's world. The internet has enabled businesses to interact with targeted audiences in real-time. Growth in internet consumption with an increase in the usage of smartphones has led to the expansion of e-businesses, resulting in the rise of online shoppers. With this, there is a growing demand for marketing executives who are able to devise marketing programs based on the current digital trends in the market. All businesses heavily rely on digital marketing tools to offer their products and services in the market. This becomes a reason for a dynamic University like ours to offer such a program that helps in catering to the increasing demand of Digital and Social Media Marketing professionals.

  • Duration:

    1 Year

  • Fees:

    Rs.20,000/- for Indian National and $400 for International Candidates.

  • Eligibility:

    Graduate / Post Graduate of any discipline, Working Professionals, Aspirants from Foreign Countries with Bachelors Degree or equivalent, Marketing / Promotion Executives, Entrepreneurs (SMEs, MSMEs), Consultants, Academicians, any other Professional are eligible for the course.

What You Will Learn?

  • Google Certification/s; Hand-on Practice in Digital and Social Media Platforms
  • Understanding and Usage of various Social Media Platforms in Marketing
  • Start one’s own Digital Marketing firm
  • Freelancer as the Digital Marketing Experts to multiple small and large organizations; Faculty Expert for Digital Marketing Specialization

Apply Now

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Learning Outcomes

Upon successful completion, students will have the skills and knowledge to:

  • Demonstrate an understanding of digital and social media and its role in marketing strategy

  • Exposure to the various tools (Facebook, Instagram, LinkedIn, Twitter) of social media platforms and how to integrate the same in the overall marketing plan

  • Design the marketing strategy using SEO fundamentals