About BA Digital Media & Communication

The growing signicificance of digital media has created an increasing demand for effective platforms which have the ability to effectively and effeciently rely information to the masses. Therefore as a way of equipping the specific personnel with the much needed skills and ability to navigate this field, the Faculty of Arts offers a three 3 year BA in Digital Media and Communication which seeks to provide the students with the much needed knowledge and skillsets. The digital field has maintain a position of growing importance, various platforms have been ushered in through social media, wireless broadcasts, online radios, and streaming services and all of these have been playing a role in shaping the scope of the industry. The faculty of arts focuses on developing and nurturing the students in their mannerisms and ethics required for the communication profession, so as to ensure a transparent delivery of information. As a way of promoting and developing the practical skills of the students, the faculty is equipped with state of art facilities such as recording and interview platforms, news and journal publishing, and language labs. The program maintains a position of great significance as journalists play the pivotal role of conveying information and shaping the minds of the people within the society. The students receive guidance and training from an elite league of faculties and experts who nurture the students in the various industry based ways of communication through the use of digital platforms and effectively impact the industry.


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BA Digital Media & CommunicationProgram Outcomes

Why Study BA Digital Media & Communication

The BA in Digital Media & Communication provides students with a comprehensive exposure to the scope of digital technology blended with the new trends in the scope of this field. This program will not only shape the practical skills of the students, but it will also go on to enhance their interpersonal and communication skills so as to effectively learn and engage with the world.
SEO Expert

SEO Expert

An ability to provide comprehensive solutions in regards to the various aspects of search engine optimisation which provide in-depth digital insights

Public relations specialist

An ability to work and adapt to various social dynamics and geographic landscapes while dealing with people from various cultural and national backgrounds.

Public relations specialist


An ability to develop effective interview skills, logical and analytical precepts in the context of various subjects and topics.

Social media specialist

An ability to develop counselling skills, interpersonal abilities and communication skills which are required for the smooth navigation of the industry.

Social media specialist
Communications Officer

Communications Officer

An ability to provide communication solutions which provide the most effective brand and corporate insights which shape the various trends of the world.

Duration: 3 years (Semester System)



Constituent College of Parul University


Eligibility Criteria

The candidate shall have passed HSC examination in Science or Arts or Commerce stream conducted by Gujarat Board or any other recognized Examination Board


Mode of Admission

For admissions please visit our portal to register/login yourself and proceed ahead with your admission application.

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BA Digital Media & Communication feesFees


BA Digital Media & Communication

₹ 40,000/- Annually*

* Tuition Fees may vary depending on the Country/ State in which the candidate has passed their qualifying examination.

BA Digital Media & Communication CurriculumCurriculum

Introduction to Mass Communication

General Elective-(Compulsory Subjects:1) – French/German

Digital Photography

General English

Computer Applications for Media

Seminar/Professional Skill Development-1

Introduction to Digital Media

Practical Assignment / Internship

Introduction to Multimedia

Fundamentals of Web Designing


Current Affairs

Practical Assignment / Internship

Seminar/Professional Skill Development-2

Environment Studies

General Elective-(Compulsory Subjects:1) – French/German


Digital Media Technology I

Writing for Digital Media

Introduction to Sociology

Seminar/Personality Development through Communication Skills -1

Introduction to New Media

Seminar/Personality Development through Communication Skills -1

Practical Assignment / Internship

General Elective-(Compulsory Subjects:1) – French/German

Media Laws & Ethics

Digital Media Technology II

Web Design and Development

Introduction to Economics

Practical Assignment / Internship

Seminar/Personality Development through Communication Skills -2



Digital Marketing

Personality Development

Communication Research

Television Programme Production

Practical Assignment / Internship


Web Journalism

General Elective-(Compulsory Subjects:1) – French/German

International Politics

Media Project Web Design


Practical Assignment / Internship


Digital Radio Production

Media Project Digital Media


BA Digital Media & Communication Curriculum Practical Resources


Language Laboratory

The faculty of arts focuses in the overall development and one of the major skills required in this field is the ability of students to adapt to various social dynamics of the students


Computer Lab

The computer lab provides students hands-on experience in various software with high-speed internet access. Students get aware of the basics of computer which

BA Digital Media & Communication CurriculumActivities

Visit to Radio City Station

The students of Mass Communication department, Faculty of Arts, Parul University visited Radio City station, Old Padra Road, Vadodara on 27th February 2018 to get an exposure to the basics of radio broadcast and operations of a private FM with Assistant Professor Akansha Kumar and Dr. Pallavi Dubey from the Mass Communication and Sociology department respectively. We are thankful to Atik Khan, the programming director of Radio City for hosting the students and explaining them the important aspects of a radio station and RJ Jahnvi, popular Radio Jockey of Radio City who gave some important tips to students.

Workshop on “Visual Communication”

A workshop on Visual Communication for students of Mass Communication department, Faculty of Arts was conducted by Rajeet Shah and Karan Bhatt of Dreamvoxmedia on 21 st February 2018. The workshop was divided into two parts: (a) Technical: It offered students with basics of a digital single lens reflex camera and the different kinds of angle and frame size to use for a scene or picture enhancement; (b) Creative: It dealt with writing of a concept, script, climax and screenplay.

National Youth Day Celebration

On the occasion of 156th Birth Anniversary of Swami Vivekananda, Faculty of Commerce jointly with Faculty of Arts organised 'National Youth Day Celebration' on 12th January, 2019. Mr. Animesh Bhatt, a renowned TEDx Speaker graced the event as the Chief Guest.The inaugural event was attended by around 350 people comprising of participants, students, faculty members, judges etc.As a part of the celebration, competitions like Elocution, Quiz (on the theme of Swami Vivekananda) and Debate were organised for the students.The theme of the event 'Arise, Awake and don't stop until the goal is reached' was indeed justified by the young participants and made it a successful event.

Expert Session by Mr. Parvez Shaikh, CEO, Purple Crayon Advertising

An expert Session was organized under the Entrepreneurship Development Cell and Department of Mass Communication & Journalism, the session focused on how to be an entrepreneur and having your own advertising agency. It was a very interactive, fun and informative session by Mr. Parvez Shaikh, the CEO of Purple Crayon Advertising. The students were absorbed in his presentation about his passion of being an entrepreneur. The session focused on what it takes to be an entrepreneur, difference between entrepreneurship and start-ups, necessities and challenges faced, what success would mean and making a mark in the advertising industry.

Expert Lecture on Importance of foreign language- French and Enriching Student’s Vocabulary

On the 27th March 2017, an expert talk was held for French Language for Arts, B.Com, and M.Com students. The expert talk was very well organized by Faculty of Arts. Ms. Parul Talegaonkar gave a wonderful and very motivating session for an hour. Ms. Parul began with introduction that took a few minutes. She mentioned what we will be learning throughout the lecture and undoubtly was able to keep her word.