About MA Digital Media & Communication

The Faculty of Art offers a two year Master of Arts in Digital Media and Communication program which seeks to provide the students which an in-depth understanding into the various fundamental aspects of technology and communication. The growing significance of the digital industry has ushered new and modern forms of innovations and technologies which have created opportunities across the digital platforms. This postgratuate program in the field of digital communication goes on to provide the students with the most insightful understanding into the psychology of the audience, thereby creating the most audience friendly content and information. The digital field has maintained a position of growing importance, the creation of these numerous platforms has  been ushered in through social media, wireless broadcasts, online radios, and streaming services and all of these have been playing a role in shaping the scope of the industry. The faculty of arts focuses on developing and nurturing the students in their mannerisms and ethics required for the communication profession, so as to ensure a transparent delivery of information. As a way of promoting and developing the practical skills of the students, the faculty is equipped with state of art facilities such as recording and interview platforms, news and journal publishing, and language labs. The program maintains a position of great significance as journalists play the pivotal role of conveying information and shaping the minds of the people within the society. This postgraduate program gives students the opportunity to learn and engage with the real world so as to develop the most effective and essential solutions through either indepth studies and effective communication abilities which boost the industry.


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MA Digital Media & CommunicationProgram Outcomes

Why Study MA Digital Media & Communication

The endless scope of digital technology and the influences thereof provide the most enriching blend of technologies that communicate meanings. This postgraduate program in Digital Media & Communication provides students with a comprehensive exposure to the scope of digital technology blended with the new trends in the scope of this field. This program will not only shape the practical skills of the students, but it will also go on to enhance their interpersonal and communication skills so as to effectively learn and engage with the world.
SEO Expert

SEO Expert

An ability to provide comprehensive solutions in regards to the various aspects of search engine optimisation which provide in-depth digital insights

Public relations specialist

An ability to work and adapt to various social dynamics and geographic landscapes while dealing with people from various cultural and national backgrounds.

Public relations specialist


An ability to develop effective interview skills, logical and analytical precepts in the context of various subjects and topics.

Social media specialist

An ability to develop counselling skills, interpersonal abilities and communication skills which are required for the smooth navigation of the industry.

Social media specialist
Communications Officer

Communications Officer

An ability to provide communications solutions which provide the most effective brand and corporate insights which shape the various trends of the world.

Duration: 2 years (Semester System)



Constituent College of Parul University


Eligibility Criteria

A candidate to be eligible for admission to M.A. programme should have passed in the Bachelor Degree Examination in relevant discipline conducted by any recognized University.


Mode of Admission

For admissions please visit our portal to register/login yourself and proceed ahead with your admission application.

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MA Digital Media & Communication feesFees


MA Digital Media & Communication

₹ 40,000/- Annually*

* Tuition Fees may vary depending on the Country/ State in which the candidate has passed their qualifying examination.

MA Digital Media & Communication CurriculumCurriculum

Computer Applications for Digital Media

Print and New Media

Digital Media Research Methods

Digital Audio and Video Production

Data Journalism

Media Project

Film Theory and Criticism

Internship/Practical Assignment

Basics of Digital Journalism

Television News and Studio Production

Media Management

Writing for Web Media

Convergence Technology and Media

Film Industry & Society



Multimedia Journalism and Technology

Digital Marketing and PR

Radio News and Studio Production

Graphics Design, Digital Photography and Animation

Film Techniques & Technology

Internship/Practical Assignment

Audience and Digital Media


Content Management of Digital Media

Digital Radio Production

Documentary Film Production


Advertising &Strategic Media Planning

Media Project Electronic Media




MA Digital Media & Communication Curriculum Practical Resources


Language Laboratory

The faculty of arts focuses in the overall development and one of the major skills required in this field is the ability of students to adapt to various social dynamics of the students


Computer Lab

The computer lab provides students hands-on experience in various software with high-speed internet access. Students get aware of the basics of computer which

MA Digital Media & Communication CurriculumActivities

Visit to Radio City Station

The students of Mass Communication department, Faculty of Arts, Parul University visited Radio City station, Old Padra Road, Vadodara on 27th February 2018 to get an exposure to the basics of radio broadcast and operations of a private FM with Assistant Professor Akansha Kumar and Dr. Pallavi Dubey from the Mass Communication and Sociology department respectively. We are thankful to Atik Khan, the programming director of Radio City for hosting the students and explaining them the important aspects of a radio station and RJ Jahnvi, popular Radio Jockey of Radio City who gave some important tips to students.

Workshop on “Visual Communication”

A workshop on Visual Communication for students of Mass Communication department, Faculty of Arts was conducted by Rajeet Shah and Karan Bhatt of Dreamvoxmedia on 21 st February 2018. The workshop was divided into two parts: (a) Technical: It offered students with basics of a digital single lens reflex camera and the different kinds of angle and frame size to use for a scene or picture enhancement; (b) Creative: It dealt with writing of a concept, script, climax and screenplay.

National Youth Day Celebration

On the occasion of 156th Birth Anniversary of Swami Vivekananda, Faculty of Commerce jointly with Faculty of Arts organised 'National Youth Day Celebration' on 12th January, 2019. Mr. Animesh Bhatt, a renowned TEDx Speaker graced the event as the Chief Guest.The inaugural event was attended by around 350 people comprising of participants, students, faculty members, judges etc.As a part of the celebration, competitions like Elocution, Quiz (on the theme of Swami Vivekananda) and Debate were organised for the students.The theme of the event 'Arise, Awake and don't stop until the goal is reached' was indeed justified by the young participants and made it a successful event.

Expert Session by Mr. Parvez Shaikh, CEO, Purple Crayon Advertising

An expert Session was organized under the Entrepreneurship Development Cell and Department of Mass Communication & Journalism, the session focused on how to be an entrepreneur and having your own advertising agency. It was a very interactive, fun and informative session by Mr. Parvez Shaikh, the CEO of Purple Crayon Advertising. The students were absorbed in his presentation about his passion of being an entrepreneur. The session focused on what it takes to be an entrepreneur, difference between entrepreneurship and start-ups, necessities and challenges faced, what success would mean and making a mark in the advertising industry.

Expert Lecture on Importance of foreign language- French and Enriching Student’s Vocabulary

On the 27th March 2017, an expert talk was held for French Language for Arts, B.Com, and M.Com students. The expert talk was very well organized by Faculty of Arts. Ms. Parul Talegaonkar gave a wonderful and very motivating session for an hour. Ms. Parul began with introduction that took a few minutes. She mentioned what we will be learning throughout the lecture and undoubtly was able to keep her word.