About M.Des. In Fashion PR and Digital Marketing

With the emergence of digitalisation and the constant move towards social media, the world has shrunk into a global world, allowing public relations to command a more influential voice in the field. The Faculty of Design offers a post graduate degree program in Public Relations and Digital Marketing which seeks to impart within the students a comprehensive understanding of the field and the various platforms used through the marketing process. Students who receive the essential training in this field get to work within a broad scope of digital marketing through promoting and branding businesses through digital media as a way of marketing and targeting the required mass audience. The field goes on to nurture within the students an ability to mass communicate the needs and requirements of a specific brand in the field of fashion. Public relations experts in this field not only drive sales but they are also responsible for creating and setting trends in the industry. The Faculty has been equipped with the resources and facilties which are essential for providing the students with the much needed knowledge and understanding in regards to the field. Students who are trained in this program are given the necessary guidance regarding the most quintessential trends in the industry placing the students a step ahead in their career under the mentorship and guidance of expert faculties and lecturers. The students are taught regarding the usage and navigation of the significant tools which are used for marketing on digital media fields and with such training the students get an edge when it comes to their perfomance in the industry.