About M.Des. In Fashion PR and Digital Marketing


With the emergence of digitalisation and the constant move towards social media, the world has shrunk into a global world, allowing public relations to command a more influential voice in the field. The Faculty of Design offers a post graduate degree program in Public Relations and Digital Marketing which seeks to impart within the students a comprehensive understanding of the field and the various platforms used through the marketing process. Students who receive the essential training in this field get to work within a broad scope of digital marketing through promoting and branding businesses through digital media as a way of marketing and targeting the required mass audience. The field goes on to nurture within the students an ability to mass communicate the needs and requirements of a specific brand in the field of fashion. Public relations experts in this field not only drive sales but they are also responsible for creating and setting trends in the industry. The Faculty has been equipped with the resources and facilties which are essential for providing the students with the much needed knowledge and understanding in regards to the field. Students who are trained in this program are given the necessary guidance regarding the most quintessential trends in the industry placing the students a step ahead in their career under the mentorship and guidance of expert faculties and lecturers. The students are taught regarding the usage and navigation of the significant tools which are used for marketing on digital media fields and with such training the students get an edge when it comes to their perfomance in the industry. 

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National Applicants

International Applicants

M.Des. In Fashion PR and Digital MarketingProgram Outcomes


Why Study M.Des. In Fashion PR and Digital Marketing

According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t. Therefore this program provides aspirants with various career options upon the completion of the program which places them a step ahead in their careers in public relations and digital marketing.
Store Manager

Store Manager

An ability to demonstrate management skills to control and enhance the fashion industry.

Public Relations Manager

An ability to communicate, design and innovate work for clients and consumers and to manage relations with the public

Public Relations Manager
Merchandise Planner/ Educator

Merchandise Planner/ Educator

An ability to comprehend the manner in which environmental and cultural factors impact fashion.

Commercial Stylist

An ability to target specific market, age group, gender, etc to meet the expectations of quality and cost.

Commercial Stylist
Digital Marketing Manager

Digital Marketing Manager

An ability to demonstrate growth in the digital presence of the fashion brands through an effective design of strategies designed to promote the brand.

Duration: 2 years (Semester System)


affiliation

Affiliation

Constituent College of Parul University

eligibility

Eligibility Criteria

The candidate shall have completed graduation from recognized university.

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Mode of Admission

For admissions please visit our portal to register/login yourself and proceed ahead with your admission application.

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M.Des. In Fashion PR and Digital Marketing feesFees

Country
State

M.Des. In Fashion PR and Digital Marketing

₹ 1,10,000/- Annually*

* Tuition Fees may vary depending on the Country/ State in which the candidate has passed their qualifying examination.

M.Des. In Fashion PR and Digital Marketing Curriculum Laboratories


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Design Studio

As a way of developing the practical skills of the students, the Faculty of Design has a designated studio that develops the practical skills and understanding of the students which exposes their

Activities


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