Programme
overview.
See curriculum →
The B.Des. in Communication Design trains students to shape how information is perceived, understood, and remembered.
From brand identity and packaging to motion graphics and digital campaigns, graduates become visual strategists working across print, digital, and immersive media.
Your 4-year
curriculum.
How to apply →
First Year: Foundation Year
Building Visual Thinking & Design Fundamentals.
- Visual language, form, space, and structure
- Design history, evolution, and cultural context
- Basics of typography, illustration, and image making
- Materials, processes, and hands-on exploration
- Introduction to photography and visual communication
Second Year: Skill Enhancement
Strengthening Graphic & Visual Communication Skills.
- Advanced illustration and image-making
- Typography systems and information design
- Corporate identity and branding projects
- Packaging, print processes, and wayfinding design
- Motion graphics fundamentals and storyboarding
- Photography for conceptual and commercial use
Third Year: Specialisation
Specialisation & Industry-Oriented Design.
- Advertising, copywriting, and 360° campaigns
- Motion graphics, cinematography, and broadcasting
- Exhibition, retail, and visual merchandising design
- Immersive media (AR/VR/XR) and generative AI
- Design management and entrepreneurship
Fourth Year: Professional Practice
Professional Practice & Capstone.
- Professional portfolio development
- Industry internship and real-world exposure
- Research-driven graduation project
- Concept development, execution, and presentation
- Client communication and professional ethics
Semester
subjects
.
How to apply →
- Material Matters
- Designverse
- Design: Contexts & Perspectives
- Space, Form & Structure
- Design Evolution
- Design Concepts
- Image Making & Illustration I
- Information Graphics (Icons & Symbols)
- Type Design
- Design Project - Graphic Design I
- Design Communication
- VC Elective
- Image Making & Illustration II
- 3D Visualization Methods
- Communication Design in Context
- Design Project - Corporate Identity
- Design Research Process
- VC Elective
- Story Boarding
- Digital Motion Graphics
- Packaging Design
- Design Project - Way Finding Systems
- Advance Typography
- Intro to TVC
- VC Elective
- Design Apprenticeship
- User Interface & User Experience I
- Copywriting & Creative Writing
- Design Management
- Print & Publication Design
- 360° Ad Campaign
- VC Elective
- Immersive Media (VR / AR / XR)
- Retail / Visual Merchandising
- Product Photography
- 3D Motion Graphics & Broadcasting
- Graphic Design III - Exhibition
- Design Entrepreneurship
- VC Elective
- Portfolio Development
- Graduation Project
- Industry Internship (6 Months)
Career outcomes.
Apply now →Graphic Designer
Brand / Visual Designer
Motion Graphic Artist
Product Photographer
Cinematographer
Content Creator
Creative Strategist
Studios
& facilities.
Light Box
Fine arts and illustration practice.
Editing Suite
Professional audio & video post-production.
Computer Labs
Adobe CC, Figma, industry-standard software.
Design Aptitude Test
An online entrance test assessing visual sensitivity, creative thinking, and logical reasoning. No prior design experience required.
Portfolio Review
Submit work reflecting your creative curiosity - sketchbooks, photographs, mood boards, and DIY projects all qualify.
Frequently
asked.
Yes. Communication designers are in high demand across India’s growing advertising, tech, e-commerce, and media industries. The shift to digital-first content has significantly increased demand for motion designers, brand strategists, and digital creators.
No prior drawing or art skills are required. PID’s Year 1 Foundation builds visual thinking, drawing, and design fundamentals from scratch for students from all academic streams.
Students learn Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro), Figma, and AI-assisted design tools. The software stack is updated continuously with industry trends.
Ready to design your future?
Apply for PU-DAT 2027.
Applications for the 2027 cohort are open. Sit the PU-DAT, share your portfolio, and step into India's most exciting creative classroom.