Program details overview
Master of Design in Design Management and Communication Strategy
Design today extends beyond aesthetics to strategy, communication, technology, and user experience. Design professionals are expected to think critically, solve complex problems, and create meaningful solutions across industries.
The Master of Design (M.Des.) in Design Management and Communication Strategy programme is designed to develop advanced design capabilities, strategic thinking, and professional expertise through focused specializations and practice-oriented learning.
Here is how you can study this program
M.Des in Design Management and Communication Strategy
This programme focuses on the strategic role of design in organisations, branding, and communication systems. It equips students with skills to manage design processes, align design with business objectives, and develop impactful communication strategies across platforms.
Secure your place
15th July 2026
Applicable deadline
15th July 2026
Batch Commencing
8th July Onwards
Duration
2 year program
Credits
180
Seats
60
Fee
1,50,000/- Per Annum
Language
English
Eligibility Criteria
Candidate shall have passed Graduation from a recognized university.
*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.
Why study this program
Be a part of a engaging learning atmosphere that gives you the tools to excel in the career of your choice.
Advanced design research
Strong focus on creativity
Industry-relevant curriculum
Career-oriented postgraduate training

What you can become after studying this programe ?
Design Manager
Brand Strategist
Innovation Designer
Communication Designer
UX Strategist
Design Consultant

Here is the Important Information you need to Know
Find out if this is the right course for you.
Find out if this is the right course for you.

Download curriculum
Research project on developing space Tech

Download teaching scheme
Research project on developing space Tech

Download faculty details
Research project on developing space Tech
Launch your career with our leading placements
We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.
4-6 LPA
Average Package
2,200+
Recruiters
60* LPA
Highest Package Offered
Give your future career a head start
Explore our facilities & resources for this program
Scholarships & funding
Financing and supporting your education
Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.
Meritorious scholarships
Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams
Know more

Sports scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
Know more

Alumni scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
Know more

Defense scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
Know more

Stay up to date with latest Trends

Why Five PID Students Chose Design: Palace Architecture, a Three-Legged Dog, a Mother’s Tailoring, a Problem-Solver, and Mechanical Engineering
Five students walked visitors through the 2026 Vadodara Film and Design Festival exhibition. Each chose design for a different reason. Krish Patel came because of his fascination with Indian palace architecture. Siddharth Yavaley came because of a three-legged dog he tried to build a prosthetic for as a child. Jemit came from mechanical engineering. Ovi Kelesar had been solving small household problems since tenth grade. Ruchi Natbhanjan’s mother was a tailor.

What Four Years of B.Design at PID Actually Teaches: Arches, Staircases, Single-Material Furniture, and the Dream Houses Behind Every Semester
The B.Design program at Parul Institute of Design moves students from foundational form-making and thesis. Students build scale models of dream houses, engineer interlocking chairs at 1:5 scale with no adhesives or fasteners, make furniture from a single material. The curriculum includes eleven arch types with full architectural vocabulary, nine staircase types, and comprehensive lamp and storage design at the diploma level.

Interior Design Careers in India: What a B.Design Graduate Actually Earns, Builds, and Learns in the First Five Years
Interior design careers in India operate on portfolio compounding logic across the first five years. Entry packages cluster between 3 and 5 LPA at platforms like Livspace. Portfolio volume, not CGPA, determines year-two and year-three promotion velocity. Senior thesis work at PID Aparna Sud’s Filmfare-winning crossover into production design for Neerja shows where the career can go.

The Many Lives of Vrajesh Hirjee: Kabaddi Commentary, Radio, Golmaal, and Why Actors Are Paid 99 Percent for Patience.
Vrajesh Hirjee, the actor best known for Golmaal and Kaho Naa Pyaar Hai, sat for a closed-door adda at VFDF 4.0 with Gurpal Singh. His first job was advertising sales at Indian Express. His stage breakthrough came in Feroz Khan’s English production of Royal Hunt of the Sun. He was the inaugural voice of Big FM in 2008.

Closed Door: Gender, Conditioning, and the Silent Trauma of Men at VFDF 4.0
The Closed Door session at VFDF 4.0, moderated by Harshit Dave with Irene Dhar Malik, Deepti Gupta, and Leena Yadav, went further than the public Gender Jam panel of the same festival. The conversation addressed the silent conditioning of Indian men. The Haryana girl pushed into commerce, the Punjab street-abuse interruption, the Sui Dhaaga parent persuasion.

Storyboarding With AI at PID: How Shital Verma Taught Twenty-Five Students to Pitch Original Ads in Three Hours
Shital Verma ran a three-hour storyboard workshop at VFDF 4.0 combining hand-drawing with AI-assisted concept generation. Twenty-five students pitched original advertisement concepts by session end. Leela Santhosh Kohli, an engineering-background student, pitched a Virat Kohli under-19-to-present double-timeline concept so sharp her design professor nicknamed her Dhurandhar on the spot.

The Visual Communication Department at PID: What Six Semesters Actually Teach About Motion, Packaging, CGI, and Publication Design
The Visual Communication program at the Parul Institute of Design – compressed but comprehensive track: digital hierarchy and motion graphics , sustainable packaging and exhibition design, brochure and expressive typography, magazine publication design across the program, and CGI with virtual streaming as an advanced module. VFDF 4.0 output included Gutenberg Resurrected, a 22-language Awaaz Stambh civic innovation project.

The Livspace Interview: What Actually Happens When a Third-Year B.Design Student Gets Called In
Anvi Chanodia’s Livspace interview was scheduled on the eleventh. Two rounds. The first tested modular kitchens, materials, and deck spaces. The second tested personality and ended with a live challenge: design a space for a three-year-old. She passed.

Design Placement in India: How B.Design Students Land Roles at Livspace, Asian Paints, and Amazon Before Graduating
Design placement in India does not operate on engineering-placement logic. It is portfolio-and-network driven, not campus-drive driven. Livspace, Asian Paints, Amazon, and Investis evaluate actual work, material fluency, and domain vocabulary. Anvi Chanodia, placed at Livspace in her third year at 3.5 LPA, is the 2026 case study.

INSPIRE NZ x Parul University – Meet India’s Brand New Centre of Excellence
Welcome to INSPIRE NZ, New Zealand’s first center of excellence in India, Parul University. Welcomed Deputy High Commissioner Matthew Ayers, and covered joint research, design and articulations.


