Fashion
Merchandising
Programme
overview.
See curriculum →
The M.Des in Fashion Merchandising is a postgraduate programme that blends design thinking, fashion industry knowledge, and business strategies to prepare students for careers in the fashion and retail sectors.
Students study consumer behaviour, brand building, fashion economics, retail operations, buying, trend analysis, and global fashion systems. Through industry projects and market immersion, the course prepares professionals for roles in merchandising, retail management, fashion marketing, and fashion entrepreneurship.
Your 2-year
curriculum.
How to apply →
First Year: Foundation in Fashion & Business
Industry Knowledge, Design Thinking & Business Strategy.
- Introduction to Fashion, Trend Forecast & Styling
- Digital Fashion & Design Development
- Textiles, Raw Materials & Research Methodology
- Global Fashion Business & Marketing
- Fashion Merchandising, Buying & Supply Chain
- Design Thinking & Managerial Economics
Second Year: Specialisation & Capstone
Luxury Brands, Technology & Industry Capstone.
- Fashion & Luxury Brand Management
- Fashion CAD for Merchandisers
- E-Commerce, IPR & Entrepreneurship
- Internship / Capstone Industry Project
- Advanced Business Research
- Consumer Behaviour, HR & Organisational Behaviour
Semester
subjects.
How to apply →
- Introduction to Fashion
- Trend Forecast Study & Styling Concepts
- Introduction to Design Development & Production Processes
- Digital Fashion
- Introduction to Textiles & Raw Materials for Fashion
- Introduction to Research Methodology
- Elective M.Des_1
- Global Fashion Business
- Fashion Merchandising & Buying
- Fashion Supply Chain & Logistics Management
- Fashion Marketing
- Design Thinking
- Managerial Economics
- Elective M.Des_2
- Fashion & Luxury Brand Management
- Fashion CAD for Merchandisers
- E-Commerce
- IPR, Entrepreneurship & Innovation
- Internship / Capstone Industry Project
- Advance Business Research
- Consumer Behaviour
- Human Resources & Organizational Behaviour
Career outcomes.
Apply now →Virtual Merchandiser
Store Manager
Fashion Retail Buyer
Marketing Manager
Fashion Consultant
Brand Manager
Fashion Entrepreneur
Studios
& facilities.
Brunnai
Professional handlooms studio with weaving equipment.
Chhaap
Garment printing studio for sustainable surface design.
Sanchana
Industrial sewing lab with 40+ Singer machines.
Fashion Studio
Cutting, draping, and presentation spaces.
Frequently
asked.
The programme is built for graduates from any discipline who want to enter fashion retail, merchandising, brand management, or fashion entrepreneurship. A design background helps but is not required – the curriculum builds business and retail strategy on top of design thinking.
A two-stage selection process: (1) Design Aptitude Test (DAT) – online/offline test for design attitude and aptitude. (2) Portfolio Round – submit your creative work via the admissions portal for review by senior faculty.
Graduates work as Virtual Merchandisers, Store Managers, Fashion Retail Buyers, Marketing Managers, Fashion Consultants, and Brand Managers across luxury fashion houses, retail chains, e-commerce platforms, and apparel export units. Many also launch independent labels and consulting practices.
Ready to design your future?
Apply for PU-DAT 2026.
Applications for the 2026 cohort are open. Sit the PU-DAT, share your portfolio, and step into India's most exciting creative classroom.