Bachelor of Business Administration in Digital Marketing

Mastering Business, Marketing, and the Digital Space

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Program details overview

Bachelor of Business Administration in Digital Marketing

The Bachelor of Business Administration in Digital Marketing at Parul University teaches students how businesses grow using online tools like social media, websites, and ads. It blends fundamental business knowledge with useful digital skills like data tracking, SEO, and content production.

Whether it’s managing content, tracking trends, or running campaigns, this course allows students to think creatively. It’s a great choice for those who want to learn marketing, technology, and communication, with career options in digital media, e-commerce, branding, and more.

Here is how you can study this program

BBA in Digital Marketing

3 year program

The 3-year BBA in Digital Marketing program is ideal for students who want to learn how businesses grow in the digital space. The course begins with core business and marketing principles, gradually introducing students to exciting areas like social media strategy, online advertising, content creation, and digital branding. With a hands-on approach, students work on real-world projects, learning how to plan and manage online campaigns successfully. By the end of the program, graduates are ready for basic roles in digital marketing, e-commerce, branding, or even to kickstart their own brand.

Secure your place

Deadline to be announced

Applicable deadline

Deadline to be announced

Starting date

To be announced

Duration

3 year program

Credits

180

Seats

Fee

1,55,000 Per Annum

Language

English

Eligibility Criteria

Candidate shall have passed 12th Examination in any stream (Science/Commerce/Arts) with English subject from a recognized board.

*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.

BBA in Digital Marketing (Hons.)

4 year program

The 4-year BBA Honours in Digital Marketing is designed for students who want to go deeper into the world of digital business and become experts in the field. This advanced curriculum explores topics like marketing analytics, influencer strategy, mobile marketing, and brand storytelling along with all the basics of business and digital marketing. Students get to explore trending tools, take up internships, work on live campaigns, and even take part in research or industry projects. With its mix of classroom learning and real-world exposure, the program prepares graduates for lead roles in digital marketing, creative brand management, and high-level marketing positions, or even to pursue a master’s or build their own digital brand from scratch.

Secure your place

Deadline to be announced

Applicable deadline

Deadline to be announced

Starting date

To be announced

Duration

4 year program

Credits

180

Seats

Fee

1,55,000 Per Annum

Language

English

Eligibility Criteria

Candidate shall have passed 12th Examination in any stream (Science/Commerce/Arts) with English subject from a recognized board.

*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.

You can study this program as a dual degree program

While you are studying your main degree, you can also study another degree as a dual degree program which provides you an opportunity to explore multiple fields of study. With Dual Degree you can study your main degree in physical mode and your second degree in hybrid mode with adjustable study hours

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Why study this program

Be a part of an engaging learning atmosphere that gives you the tools to excel in the career of your choice.

Digital-first world

With businesses shifting online, digital marketing skills are in high demand across every industry, making this a smart and future-ready career path.

Strategy meets creativity

It’s the perfect mix of creativity and business, ideal for students who love thinking out of the box and solving practical problems.

Industry-focused learning

From real-time projects to case studies and live campaigns, students gain direct experience based on current industry trends.

Learn from the best

Parul University offers expert faculty, guest sessions by industry pros, and practical workshops that go outside textbooks.

Built-in exposure

With internships, student-led campaigns, and networking opportunities, students move into the digital world with confidence and a solid resume.

What you can become after Studying Digital Marketing?

Social Media Manager

Digital Marketing Executive

Content Creator/Strategist

SEO Specialist

Brand Manager

E-commerce Marketer

Here is the Important Information you need to Know

Find out if this is the right course for you.

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Launch your career with our leading placements

We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.

4-6 LPA

Average Package

2,200+

Recruiters

60 LPA

Highest Package Offered

Give your future career a head start

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Explore our facilities & resources for this program

Career Development Center

Prepares students for employability through training, assessments, and corporate engagement programs.

Parul Innovation and Entrepreneurship Research Center

Promotes startup incubation and business innovation through mentorship and strategic networking.

Computer Labs

Enable experiential learning in business analytics, simulations, and financial modelling.

Scholarships & funding

Financing and supporting your education

Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.

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Meritorious scholarships

Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams

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Sports scholarships

Recognising athletic excellence by providing scholarship opportunities to those who have achieved distinction in sports at State, National, or International levels.

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