About MBA Advertising and Branding Management

In response to the expanding influence of digital technology, there is a growing demand for expertise in various digital domains, reshaping business landscapes across industries. To meet this demand and provide students with essential knowledge, the Faculty of Management Studies introduces a specialized program in Advertising and Branding Management. This meticulously crafted two-year specialization program aims to offer students in-depth insights and understanding of contemporary advertising and branding strategies. The curriculum places a strong emphasis on practical, hands-on training to ensure students acquire a competitive edge in their careers. The Advertising and Branding Management program recognizes the widespread impact of digital marketing across diverse business sectors, ranging from e-commerce and online banking to payment systems and content management. Strategically integrating practical solutions, the program addresses the evolving needs of the digital industry, empowering students to skillfully utilize digital platforms to influence market dynamics and drive sales. Beyond the foundational knowledge, students have the opportunity to engage with industry professionals, participate in internships, and work on live projects. This holistic approach ensures that graduates are not only industry-ready but also visionary leaders capable of steering the future of digital marketing.In essence, the Advertising and Branding Management program serves as a comprehensive gateway for students to gain expertise in the intricate realms of digital marketing. Beyond being experts in advertising and branding, graduates emerge as strategic thinkers and innovative leaders, ready to shape and redefine the future of digital marketing in this fast-evolving and dynamic digital age.