Dr. Kunjal Sinha

Parul University, Vadodara got a new Pro Vice Chancellor in November 2025 and that person was Dr. Kunjal Sinha. The university has been on a fast growth track and is counted among India's fastest growing multidisciplinary universities today. Dr. Kunjal Sinha brought 23 years of real experience with her, across academic leadership, quality assurance, institutional development, and digital education.

Her academic background is strong. She did her Ph.D. in Management and MBA in Marketing Management from Sardar Patel University, Vallabh Vidyanagar, and was awarded a gold medal for her BBA from the same university. At Parul University she also teaches as Professor in the Faculty of Management Studies and guides 8 doctoral scholars as an approved PhD Research Guide.

Two verticals she built completely from scratch stand out in her work at Parul University. The Centre for Distance and Online Education and the Continuing Education Programs. Together these have reached 22,000 plus learners through 250 plus programs covering domains like Computer Science and IT to Management, Law, Medical and Paramedical, Ayurveda, Physiotherapy, Nursing, Arts, Design, Social Work, and more.

She got UGC-DEB approval for the university, launched 11 Online Learning programs that now have 9,600 plus enrolments and an 80 percent learner retention rate, and got approval for 28 Open and Distance Learning programs on top of that.

She also led the in-house development of Parul University's own Learning Management System. Put together a SWAYAM MOOC on Search Engine Optimization that pulled in 4600 plus learners. And got the Centre for Internal Quality Assurance up and running for online and distance learning programs. Her research output includes 35 plus papers in SCOPUS, Web of Science, UGC CARE and peer reviewed journals, a book published by Lambert Academic Publishing in Germany, and a panelist appearance at the ET Now Business Conclave and Awards 2025. As Pro Vice Chancellor she is a key part of how Parul University's overall strategic vision gets built and delivered.

Dr. Kunjal Sinha started her career in the corporate world as a Branch Manager at Niki Financial Services before making the move to academia. Teaching and institution building is what pulled her in that direction.

She joined Anand Institute of Management as an Assistant Professor in 2005 and then spent 10 years at C K Shah Vijapurwala Institute of Management in Vadodara, going from Assistant Professor to Associate Professor to Professor and stepping in as In-Charge Director from time to time. Through those years she also served as Senate Member of Sardar Patel University, Co-Champion for ACBSP International Accreditation, and NBA Accreditation Coordinator at CKSVIM.

She came to Parul University in January 2020 as Director of Continuing Education Programs. Within two years she had taken on the additional responsibility of setting up the Centre for Distance and Online Education and the Centre for Internal Quality Assurance from the ground up.

Getting regulatory approvals, building digital content, developing technology platforms, driving enrolments at scale, she did all of it. That ability to build new verticals from nothing is what led to her being appointed Pro Vice Chancellor of Parul University in November 2025.

• Pro Vice Chancellor of Parul University, Vadodara – Contributing to
  overall university strategy, management, and administration
• Director, Centre for Distance and Online Education (CDOE) of Parul University – Established CDOE; secured UGC-DEB approval for 11 OL and 28 ODL programs; achieved 9,600+ enrolments with 80% retention during her tenure
• Director of Centre for Internal Quality Assurance (CIQA), Parul University – Operationalized quality assurance for online and distance learning in alignment with UGC-DEB guidelines
• Director of Continuing Education Programs (CEP), Parul University – Built CEP vertical from scratch; launched 250+ programs with 14,000+ enrolments and 28 Dual Degree programs with 1,200+ enrolments
• Professor of Faculty of Management Studies, Parul University – Teaching, research, and PhD supervision; guiding doctoral scholars
• Associate Professor of C K Shah Vijapurwala Institute of Management, Vadodara
• Assistant Professor – Anand Institute of Management, also served as In-Charge Director
• Branch Manager – Niki Financial Services

Dr. Kunjal Sinha’s work at Parul University has been about one thing at its core, getting education to more people through digital and distance learning, keeping quality in check, and connecting academic learning to real professional needs.

On the CDOE side she got UGC-DEB approval, rolled out 11 Online Learning programs that have crossed 13,000 plus enrolments since 2023, and held an 80 percent learner retention rate for the first batch. Approval for 28 Open and Distance Learning programs also came through under her. She took the Learning Management System in house, directed the creation of animated videos, structured reading materials, and digital assessments, and produced Self Learning Material for ODL programs herself.

Dr. Kunjal Sinha has stayed active in research all through her academic career. Her work covers marketing management, digital marketing, consumer behavior, service quality, EdTech, and sustainable business practices. She has 35 plus research papers published in journals indexed in SCOPUS, Web of Science, UGC CARE and peer reviewed journals.

Her more recent publications from 2024 and 2025 have looked at how social media shapes consumer behavior, branding in higher education, digital marketing, tourism buying behavior, and online cosmetic shopping trends.

Dr. Kunjal Sinha has kept one foot in industry throughout her academic career. She handled a Market Research Project for Energy Pack Boilers Ltd. in 2015-16, another for Spark Inframark Pvt. Ltd. and Sujal Advertisers in 2016-17, and put together Training Modules for PAN India Sales Staff at McCain in 2024.

On the curriculum side she brought in the PG Diploma in Digital and Social Media Marketing at Parul University, got the Digital Marketing course introduced at Gujarat Technological University, and set up certificate courses in Digital Marketing at CKSVIM. She has also built self paced courses on SEO and Digital Marketing at Parul University.

Her Management Development Programs have gone out to organizations like MiL Laboratories in Mumbai, APSL in Valsad, Kalpvrux Converting Products Pvt. Ltd., and CKSVIM, covering Business Enhancement, Team Building, Business Etiquette, Selling Skills, and Negotiation Techniques.