A Parul University Placement: Shristi Singh, From B.Com (Hons) to Media Sales at Radio Mirchi

A B.Com is usually imagined as a straight line into accounting or banking. Shristi Singh made her own way. She pivoted from the obvious roles to a sales executive role at Radio Mirchi in Ahmedabad, one of India’s largest radio networks. This shows that even commerce degrees lead to different career outcomes.

This Parul University B.Com placement is modest; it is an honest story of her journey till placement. Shristi took a B.Com (Hons) with an accounting and finance specialisation at Parul University. She is from Sasaram in Bihar. Her achievement shows how consistent efforts and early preparation lead one to a role they wish to explore. It shows how a finance-orientated degree translates into a client-facing media role.

This profile sets out how she prepared, why media sales is a genuine option for a commerce graduate, and what the role at Radio Mirchi actually involves.

Shristi Singh, a student of Parul University, came from Sasaram, a city in the Rohtas district of Bihar. Her story begins there, where she completed her schooling. She took admission at the university because of the curriculum. It is designed in a way that focuses on industry knowledge too, by giving practical training and corporate exposure and its placement support, which aligns with what she wanted from a degree. Further, she added that taking a specialisation in ‘Accounting and Finance’ would give her technical knowledge and the practical understanding needed for a corporate career, and she was clear that she started preparing for placements from early in the degree rather than leaving it to the final semester.

That early start is the single most important decision in her story, and she returns to it repeatedly. She treated the whole degree as preparation, not just the last few months of it.

She treated the whole degree as placement preparation, not just the final semester. That is the decision the rest of the story rests on.

The part of Shristi’s story worth pausing on is the destination, because a commerce graduate joining a radio network as a Sales Executive is not the pairing most students expect, and understanding why it works is useful for anyone weighing a B.Com.

Radio Mirchi is a national FM radio brand owned by Entertainment Network India Limited, part of the Times Group, operating across more than sixty cities including a major station in Ahmedabad. A Sales Executive at a broadcaster like this works in media and advertising sales: understanding what a client wants to achieve, building the relationship, and selling airtime and advertising solutions that meet a commercial objective.

That is where the commerce background pays off in a way that is not immediately obvious. Media sales is not only about persuasion; it rests on understanding business processes, commercial objectives and how a client’s money turns into a result, which is exactly the literacy a B.Com in Accounting and Finance builds. The degree supplies the business understanding, and the communication skills carry it into the room. It is a genuine, if underused, route out of a commerce degree, and Shristi is an example of it working.

For any student assuming a B.Com leads only to an accounting desk, that is the point to take: the commercial literacy a finance degree builds is valuable across sales, marketing, business development and media, not only in the back office.

As her focus was on getting placed in a sales-related role, Shristi built her skills around communications and treated it as a skill rather than a trait.

She worked deliberately on the components that a client-facing role depends on.

1. Verbal Communication: One of the most important elements to convey an idea clearly and make a case, which is important for any sales role. It is necessary to have persuasive speech to convince potential buyers.
2. Confidence: Confidence building for being able to present the work to a room and holding composure while presenting the work.
3. Body Language: The non-verbal part of the communication, which also communicates despite not saying a word. It does shape the unsaid part and convey the message.
4. Interview and Aptitude: Aptitude and IQ test preparation, researching recruitment firms and rehearsing interview questions.

The important part was that she built these skills through participation rather than just focusing on studies. University activities and seminars, guest lectures, and events prepare the students with practical learning. She gained confidence through consistent work and a never-giving-up attitude.

Shristi had an internship, a beginning point for her in how ready she felt for the corporate world, because this experience gave her something beyond what classroom learning offers. It gave her exposure to the real workplace. The internship led her to gain professional habits, workplace ethics, discipline, responsibility, time management, organisational communication and adaptability. She got first-hand experience of how an organisation works. Through this, she also learnt how to manage studies and internships; she learnt the importance of time management and delivering things and tasks on time. What she gained helped her land at Radio Mirchi.

She walked into placement interviews as someone who had done a version of the job, not someone imagining it.

Also Read: Careers After B.Com: Every Path, Qualification and Job, Explained

Shristi credits the Training and Placement Cell at Parul University with a central role in getting her ready for corporate recruitment through a structured set of activities aimed at exactly the skills recruiters test.

• Resume writing: Building an effective, professional resume.
• Communication and personality development: Structured work on presence and articulation.
• Aptitude preparation: Practice for the tests that often gate the first round.
• Interview and group discussion training: Rehearsing the formats recruiters actually use.

Consistent mentoring and honest feedback from the cell, she says, helped her understand her own strengths and weaknesses, which is often the hardest thing for a student to see in themselves.

Of all of it, she singles out mock interviews as the most useful. Conducted to resemble real corporate interviews, they let her get used to the pressure of the room before it counted. Detailed feedback after each one let her improve steadily on confidence, articulation, body language and etiquette, so that by the time she faced the real Radio Mirchi interview, the format itself held no surprises.

By the time the real interview came, the format held no surprises. That is what mock interviews are for.

The outcome of all that preparation was an offer as a sales executive at Radio Mirchi Ahmedabad, which Shristi describes as her proudest milestone and the point at which months of effort became visibly worthwhile.

She attributes standing out in the recruitment process to a specific combination: effective communication, confidence, adaptability, a positive attitude and a genuine willingness to learn. It is worth noticing that only some of those are teachable in a classroom. The rest are built through exactly the participation and practice she describes, which is why her advice to juniors is about starting early rather than studying harder at the end.

A single placement is one data point, but Shristi’s route illustrates something more general about a commerce degree at Parul University. The value of the programme is not only the accounting and finance content; it is the combination of that content with the placement preparation and corporate exposure that turn a graduate into a hire.

Her outcome came from three things working together: a degree that built genuine business literacy, a Training and Placement Cell that drilled the interview and communication skills recruiters actually test, and her own decision to start preparing early and to say yes to the activities that built her confidence. None of those three alone would have been enough. Together they produced a graduate that a national media brand chose to hire into a client-facing role, which is a fair measure of what the programme is for.

Her guidance is consistent with how she actually prepared, which is the only real test of career advice, and it is aimed squarely at students who think placement preparation is a final-year activity.

• Start preparing from the beginning of your degree, not the last semester. Continuous improvement beats last-minute cramming.
• Work on communication skills deliberately, because they carry every client-facing role.
• Take part in extracurricular activities, which build presence and confidence through practice.
• Do an internship, because practical experience is what makes you ready rather than just qualified.
• Practise interviews and group discussions until the format is familiar.
• Stay disciplined and keep learning new skills throughout the degree.

Her underlying view is that every academic activity, internship and university event is an experience that grows a person both personally and professionally. Nothing is wasted if it is treated as preparation, which is, in the end, how she treated all of it.