MBA in Advertising and Branding Management

Program details overview

Master of Business Administration in Advertising and Branding Management

The MBA in Advertising and Branding Management program targets to produce individuals who can design, manage, and grow successful brands. It covers advertising tactics, market trends, and consumer behaviour, preparing students to create standout campaigns in competitive markets.

Students at Parul University benefit from hands-on projects, industry-specific training, and expert seminars featuring leaders from prominent organisations who provide on-the-ground insights. This exposure, combined with the University’s outstanding academic assistance, provides graduates with the required skills to succeed in advertising, media, and brand management positions.

Here is how you can study this program

MBA in Advertising and Branding Management

2 years

The two-years Master of Business Administration in Advertising and Branding Management program prepares graduates to shape powerful brands by combining creativity and management skills. It teaches students the fundamentals of advertising, consumer behavior, and market strategy while also developing analytical thinking and leadership skills.
At Parul University, learning extends beyond the classroom with live projects, case studies, and expert discussions with top-tier executives. This hands-on experience teaches students how to transform ideas into effective campaigns and qualifies them to thrive in the dynamic sectors of advertising, media, and brand management.

Secure your place

24th June 2026

Applicable deadline

24th June 2026

Batch Commencing

1st July 2026

Duration

2 years

Credits

180

Seats

Fee

2,25,000/- Per Annum

Language

English

Eligibility Criteria

Candidates who have completed a 3-year undergraduate degree (e.g., BA, BSc, BCom, BBA, or equivalent) OR a 4-year UG degree without research component in the relevant or allied discipline from a recognized university, with a minimum of 50% marks or equivalent CGPA (45% for reserved categories), as per UGC / AICTE / applicable Council norms.

*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.

Why study this program

Be a part of an engaging learning atmosphere that gives you the tools to excel in the career of your choice.

Real-World Exposure

Learn beyond the classroom through industry visits, live projects, and fieldwork, which bring advertising and branding principles to life.

Expert Guidance

Learn from guest lectures by top professionals, including specialists from multinational organisations, who share their real-world industry experiences.

Hands-On Internships

Build your portfolio with internships and on-the-job training that will give you the confidence to tackle real-world campaigns and brand assignments.

Experience Global Branding

Attend workshops, seminars, and encounters with global leaders to improve your awareness of worldwide branding trends.

Practical Brand Building

Stay ahead of the curve with a program tailored to contemporary market demands—digital advertising, consumer psychology, and integrated brand communication.

What you can become after Studying Advertising and Branding Management?

Brand Manager

Advertising Strategist

Digital Marketing Specialist

Creative Director

Market Research Analyst

Public Relations Manager

Here is the Important Information you need to Know

Find out if this is the right course for you.

Download curriculum

Get a complete overview of what you’ll learn, the skills you’ll build, and how the program shapes your academic journey.

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Download teaching scheme

Understand how your learning is structured, from subject flow to timelines, designed to keep your progress clear and consistent.

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Download faculty details

Discover the experts behind your education: their experience, specialisations, and the knowledge they bring into the classroom.

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Launch your career with our leading placements

We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.

4-6 LPA

Average Package

2,200+

Recruiters

60* LPA

Highest Package Offered

Give your future career a head start

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Explore our facilities & resources for this program

Computer Lab

Facilitates computational data analysis, simulations, and research in applied sciences.

Career Development Center

Prepares students for employability through training, assessments, and corporate engagement programs.

Parul Innovation and Entrepreneurship Research Center

Promotes startup incubation and business innovation through mentorship and strategic networking.

Computer Labs

Enable experiential learning in business analytics, simulations, and financial modelling.

Scholarships & funding

Financing and supporting your education

Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.

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Meritorious scholarships

Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams

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Sports scholarships

Recognising athletic excellence by providing scholarship opportunities to those who have achieved distinction in sports at State, National, or International levels.

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