Program details overview
Master of Business Administration in Advertising and Branding Management
The MBA in Advertising and Branding Management program targets to produce individuals who can design, manage, and grow successful brands. It covers advertising tactics, market trends, and consumer behaviour, preparing students to create standout campaigns in competitive markets.
Students at Parul University benefit from hands-on projects, industry-specific training, and expert seminars featuring leaders from prominent organisations who provide on-the-ground insights. This exposure, combined with the University’s outstanding academic assistance, provides graduates with the required skills to succeed in advertising, media, and brand management positions.
Here is how you can study this program
MBA in Advertising and Branding Management
The two-years Master of Business Administration in Advertising and Branding Management program prepares graduates to shape powerful brands by combining creativity and management skills. It teaches students the fundamentals of advertising, consumer behavior, and market strategy while also developing analytical thinking and leadership skills.
At Parul University, learning extends beyond the classroom with live projects, case studies, and expert discussions with top-tier executives. This hands-on experience teaches students how to transform ideas into effective campaigns and qualifies them to thrive in the dynamic sectors of advertising, media, and brand management.
Secure your place
25th August 2026
Applicable deadline
25th August 2026
Batch Commencing
8th July Onwards
Duration
2 years
Credits
180
Seats
60
Fee
2,25,000/- Per Annum
Language
English
Eligibility Criteria
Candidates who have completed a 3-year undergraduate degree (e.g., BA, BSc, BCom, BBA, or equivalent) OR a 4-year UG degree without research component in the relevant or allied discipline from a recognized university, with a minimum of 50% marks or equivalent CGPA (45% for reserved categories), as per UGC / AICTE / applicable Council norms.
*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.
Why study this program
Be a part of an engaging learning atmosphere that gives you the tools to excel in the career of your choice.
Real-World Exposure
Learn beyond the classroom through industry visits, live projects, and fieldwork, which bring advertising and branding principles to life.
Expert Guidance
Learn from guest lectures by top professionals, including specialists from multinational organisations, who share their real-world industry experiences.
Hands-On Internships
Build your portfolio with internships and on-the-job training that will give you the confidence to tackle real-world campaigns and brand assignments.
Experience Global Branding
Attend workshops, seminars, and encounters with global leaders to improve your awareness of worldwide branding trends.
Practical Brand Building
Stay ahead of the curve with a program tailored to contemporary market demands—digital advertising, consumer psychology, and integrated brand communication.
What you can become after Studying Advertising and Branding Management?
Brand Manager
Advertising Strategist
Digital Marketing Specialist
Creative Director
Market Research Analyst
Public Relations Manager
Here is the Important Information you need to Know
Find out if this is the right course for you.
Find out if this is the right course for you.
Download curriculum
Get a complete overview of what you’ll learn, the skills you’ll build, and how the program shapes your academic journey.
Download teaching scheme
Understand how your learning is structured, from subject flow to timelines, designed to keep your progress clear and consistent.
Download faculty details
Discover the experts behind your education: their experience, specialisations, and the knowledge they bring into the classroom.
Launch your career with our leading placements
We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.
4-6 LPA
Average Package
2,200+
Recruiters
60* LPA
Highest Package Offered
Give your future career a head start
Explore our facilities & resources for this program
Computer Lab
Facilitates computational data analysis, simulations, and research in applied sciences.
Career Development Center
Prepares students for employability through training, assessments, and corporate engagement programs.
Parul Innovation and Entrepreneurship Research Center
Promotes startup incubation and business innovation through mentorship and strategic networking.
Commerce Computer Labs
Enable experiential learning in business analytics, simulations, and financial modelling.
Scholarships & funding
Financing and supporting your education
Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.
Meritorious scholarships
Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams
Know more
Sports scholarships
Recognising athletic excellence by providing scholarship opportunities to those who have achieved distinction in sports at State, National, or International levels.
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Alumni scholarships
Fostering lifelong connections by providing scholarship opportunities to the wards of PU alumni to continue the legacy of excellence.
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Defense scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
Know more
Stay up to date with Management Trends
How Employer Feedback Shapes the MBA Curriculum for Today’s Business Leaders
A strong MBA Curriculum keeps changing with employer feedback so students learn skills that match today’s business needs.
How MBA Students Build a Professional Portfolio That Stands Out Before Graduation
A strong professional portfolio helps MBA students show real skills, projects, and achievements, making them more ready for good career opportunities before graduation.
Learn what is Eudaimonia? Explore First Principles Thinking & Palm Tree Principle. Uncover a complete glossary of 13 leadership & business concepts briefed by C-Suite executives to the students of Parul University in Bangalore Leadership Tour.
The recent leadership tour to Bangalore was a perfect mix of vacation + learning, for real. Students had fun visiting the top companies of India and the exposure they’ve received was legit seen in the experiences they shared on LinkedIn & Quora. Read ahead the importance of Eudaimonia? Explore First Principles Thinking & Palm Tree Principle. Uncover a complete glossary of 13 leadership & business concepts briefed by C-Suite executives, 5Ps & learn-unlearn-relearn methodology in detail.
Seven Hyderabad Sessions in One Day: Dr Reddy’s, T-Hub, Microsoft Garage, CSIR-IICT, Birla Science Centre, Heartfulness, and The New Indian Express.
Seven complete sessions with 10 Parul University students in Hyderabad on 31 October 2025: Dr Reddy’s VP M.V. Ramana, T-Hub’s Chaitanya Shravan, Microsoft Garage’s Gaurav Wadhwa, CSIR-IICT’s Dr Rajendra Reddy team, Birla Science Centre, Heartfulness, and New Indian Express.
Is Parul University Good for MBA? What HOD Career Counselling, Udyam Fest, Activity-Based Teaching, IMPACT Training, and a 10.5 LPA Placement at MyGate Tell You About the Programme
Parul University is the only university in India that assures you a solid mix of = exposure + sure shot placement + HOD level counselling. Just imagine, you’ve cleared graduation and now wondering what to do after that, and that’s when nobody will help in, but Parul University’s HOD helped and redirected a student who wanted to choose analytics but after mapping his expertise, HOD suggested Marketing in just one conversation. And the same small town boy named Harshvardhan is now holding a dream package of 10.5 LPA at MyGate. Read how doing MBA from Parul University will benefit you at all the levels!
Creative Writing Workshop at Parul University
Dr. Al Ryanne Gatcho (Hunan IST, China) taught 3 creative writing sessions at Parul University: story structure, publishing strategy, student story reviews. Mountain metaphor, Alice Munro, Ichigo Ichie.
Raw & Real Experiences of Students for International Professors at IVPP 2026.
Different students from various backgrounds shared their experiences on Linkedin, just after IVPP 2026. Take a pure delight in reading what they experienced, right at the campus of Parul University.
Why 6000+ International Students Choose Parul University – Read The Full Coverage!
NAAC A++ accredited, Parul University greets 20 international professors, totaling up to 6000+ international students from 75+ countries.
Government Funding for Startups in India 2026: SSIP, Startup India Seed Fund, SPARSH, MSME, and Patent Support – A Complete Guide for Student Founders
The State and National government have created a complete funding ecosystem for student startups – but most founders do not know it exists.
PIERC Cohort at Parul University: 14 Days, 50 Startups, 100 Students – How Parul University’s Startup Incubation Programme Turns Ideas Into Funded Businesses
PIERC (Parul Innovation & Entrepreneurship Research Centre) ran its th cohort of the 14-day Startup Pre-Incubation Programme from 2-14 March 2026 at the Founder’s Studio, Parul University.
