Before he became a student at Parul University, Harshvardhan Singh Mourya had a dream to study there. His mother is from Vadodara. His maasi lives here. Growing up in Khandwa, Madhya Pradesh, visits to his mother’s hometown were part of the rhythm of childhood. On those visits, something caught his eye repeatedly: the campus of Parul University, its scale, and its diversity. Students from Bhutan, from African countries, from places Khandwa had never introduced him to.
“Many times I had seen international students in Parul, from Bhutan, from African countries. So it was like my dream college. I was getting excited that yes, so many international people are here. I should take admission once at this college.”
He was not a prospective student when he first had that thought. He was a boy passing through Vadodara, looking at a campus and feeling something that did not have a name yet. That feeling stayed. It became a goal.
When the time came for his bachelor’s degree, he told his father he wanted to study at Parul. His father said no. Vadodara was too far. Gujarat was a different state. The distance was not something the family was ready for. Harshvardhan completed his BBA at IPS Academy Indore instead, finishing with a 6.7 CGPA. But the dream did not go away. It waited. He did it separately but you can avail both the degrees in a shorter period of time by enrolling in Parul University’s Integrated BBA + MBA Program!
The Gap Year That Gave Him Direction
After BBA, the question was: what next? The person who gave him direction was his elder sister. She had built a 12-year career at HDFC Life Insurance, rising to Branch Revenue Manager. Her advice was practical: Work for one year first. A job would help him discover what he actually wanted before committing to a master’s degree.
He worked in sales. The experience gave him something academic programmes cannot: the discipline of explaining a product to a stranger, building trust with someone who has no reason to trust you, and learning that communication is not about language fluency but about genuine care. By the end of that year, he circled back to the question he had never fully answered. Parul University was still the destination. This time, his father did not say no and that’s when he successfully completed MBA in Sales & Marketing, got placed by the best!
The HOD Who Asked the Right Question
Confusion about specialisation persisted into his early semesters. Business analytics had looked promising on a Google search: good placement trends, growing demand, a future-facing field. Harshvardhan had convinced himself it was the smart choice. He did not ask friends. He did not poll his family group chat. He walked to the office of Dr Hiren Harsora, Head of Department for the MBA programme at Parul University, knocked on the door, and said plainly: sir, I do not know what to choose.
“I entered that small room and asked: sir, I am confused. I do not know what I should choose. I was Googling and I found that business analytics is good for placement. We had a discussion and then sir asked me: bro, do you really want to go in business analytics? Because you are not having that kind of technical background.”
The assessment was direct and accurate. Business analytics required a technical orientation his BBA and sales background did not provide. Marketing was different. Communication instincts, sales experience, interest in how people think and decide: all of it could find a genuine home in marketing. If communication is what inspires you, then you can even enrol into MBA in Marketing – designed to explore markets, brands and customer behaviour.
Dr Hiren Harsora closed the conversation with one more question: what is your dream package? Harshvardhan said 5 lakhs. The HOD told him he would get more than that. Harshvardhan took marketing as his specialisation and walked out of the room. He is now walking out of Parul University with 10.5 LPA. The HOD was right by a factor of two.
The Stage Where His Voice First Worked: Udyam Fest
Before the placement, before IMPACT training, before any formal preparation, there was Udyam Fest. Parul University’s flagship management festival where MBA and BBA students run the event from inside: coordinating guests, judging entrepreneur pitches, facilitating sessions. For Harshvardhan and his friend Dhvani Mansawal, the first two days passed in silence. Sitting in the auditorium. Listening to classmate after classmate speak with confidence. Unable to find their own words.
“Me and my friend were totally blank. First day. We do not know what we have to speak, so we were sitting silently.”
By the third day, Jaya Pathak Sir turned to them. It was their turn. There was no escaping it.
“My heartbeat, I was really shivering. And then when I spoke up, I do not know how the confidence boosted and how I felt like yes, I can do it.”
That moment on the Udyam stage is where Harshvardhan first discovered that his voice worked. When he opened his mouth in front of a room full of people, something came out that had value. Udyam had given him the stage. Parul had made sure he could not avoid stepping onto it. Head here to read 7 Leaderships Lessons from Udyam Fest.
The Faculty Who Made Marketing More Than Theory
Two faculty members define Harshvardhan’s academic experience, and they represent complementary kinds of teaching that together built something a single approach could not.
Dhruvin Sir refused to let theory stay theoretical. Assignments were activities: create a reel advertising a product, design a poster and post it on social media, launch a simulated firm in an international market, build a YouTube video, understand how digital content travels to audiences. Marketing was not studied. It was practised.
Nishit Dave Sir brought the other half: case studies grounded in real market behaviour, real consumer psychology, real examples of what happens when marketing theory meets the unpredictability of actual commerce. Harshvardhan names him as a favourite not because the lectures were comfortable but because the examples were specific enough to stick.
Between the two, the marketing course after 12th of Parul University was training in how to observe markets, communicate with conviction, and create things that move people to action.
The Internships: Insurance, Agricultural Chemicals, and the Sales Muscle
Alongside his education, Harshvardhan brought real sales experience that most batchmates did not have.
HDFC Life Insurance, his sister’s company: direct insurance sales where there is no product to demonstrate, no visual to point at. Only conversation, trust, and the ability to make a person believe in something they cannot see. He came out knowing what he was capable of in a room with a stranger.
Hifield-AG Chem India Pvt Ltd in Khandwa: agricultural chemicals, meeting wholesalers, shop owners, farmers, and chemical production companies daily. Explaining complex products. Representing a brand where credibility is earned face to face and trust is non-negotiable.
The Parul University’s curriculum gave him the framework. The field gave him the proof. By the time MyGate arrived, he was not a student who had studied marketing. He was a person who had done it, repeatedly, in conditions far less forgiving than a campus GD.
The IMPACT Training and Dhvani's Mock Interview
The 40 days of IMPACT training programme, run by Parul University’s Training and Placement Cell, brought external trainers from Bhopal, Mumbai, and across multiple states. They covered the full spectrum: how to hold a position in a GD when the topic is unfamiliar, how to present yourself in a PI without constructing a performance that collapses under a follow-up question, how to handle aptitude problems without losing composure.
“We know that we can speak, but we do not know what we like to say. Many of my friends were not even speaking in classrooms, and after IMPACT they immediately got a certain kind of boost in confidence. They directly started speaking with faculty, raising their voice in the whole class.”
Before the MyGate interview specifically, Dhvani Mansawal, his friend and fellow MBA student, took his mock interview and helped him present himself better. The preparation was not institutional alone. It was also peer-to-peer, from someone who knew his gaps and pushed him to close them.
The Trilingual GD: How He Won the Room in Three Languages
The MyGate campus placement: 95 students competing for 26 seats. Pre-placement talk, Group Discussion, Personal Interview, results before end of day.
The GD was not what anyone expected. Jhawal Sir, the interviewer, assembled groups of ten around a table, settled in alongside them, and simply asked everyone to tell him something about themselves. Then he had a conversation. Not a cross-examination. Not a stress test. A conversation, except that without warning, he began switching languages. Gujarati, then Hindi, then English. Then back to Gujarati. Then Hindi again.
“He was using multiple languages. Sometime he was communicating in Gujarati, sometime in Hindi, sometime in English. Then again switching to Gujarati, then Hindi, then English. He was playing a kind of communication game.”
Most of the room was managing their English carefully, holding back for fear of getting the language wrong. Harshvardhan followed the conversation wherever it went. In Hindi when it was Hindi. In Gujarati when it was Gujarati. In English when it was English. His mother’s Vadodara roots had given him natural Gujarati. His Khandwa childhood had made Hindi his first language. And years of sales work had given him the confidence to switch without breaking stride.
Jhawal Sir stopped, looked at Harshvardhan, and told him directly: you are selected. Stay here. Everyone else in the room was watching. Such talents are rare and hard to find, if you too wish to be guided by such professionals, explore Online & Offline MBA program from Parul University.
The Real Time Activity by HOD
What followed was not a conventional PI. The selection had already been made in the GD room. Jhawal Sir offered him a cup of tea, a plate of biscuits, and an activity.
He handed him the resume of another student, asked Harshvardhan to step outside, have a brief conversation with that student, come back, and tell him, based solely on that exchange, what kind of person the student was, how they thought, and what their personality revealed.
A direct test of the one quality that defines a marketer above all others: the ability to read people quickly and accurately.
Harshvardhan explained his reading. Jhawal Sir said: okay, now you wait till 10 PM, we will have the photoshoot. The offer was real, 10.5 LPA from MyGate.
What Parul University Actually Gave Him
Harshvardhan had wanted Parul since before he was old enough to apply. He arrived as an introvert from Khandwa who had spent years accumulating experience without finding direction.He is leaving with 10.5 LPA in his exact domain, a confidence that did not exist when he first stepped into that orientation hall, and a clarity about what he is good at that took years of trial, error, and one honest HOD to unlock.
Is Parul University Good for MBA – Guidance, Placements, Exposure
The enablers run directly through the university. Dr Hiren Harsora‘s honest conversation changed his specialisation and his trajectory. Dhruvin Sir’s activity-based teaching made him a practising marketer before he had the title. Nishit Dave Sir’s case studies gave conceptual backbone to sales experience that had been building without a framework.
Jaya Pathak Sir’s Udyam Fest gave him the first stage he ever stood on, shaking, uncertain, and then suddenly not. Dhvani Mansawal’s mock interview sharpened the final edge. And the IMPACT programme turned raw capabilities into placement-ready performance.
MBA Sales and Marketing at Parul University’s Faculty of Management Studies. The same programme ecosystem that produced Varnita Agarwal (KPMG, 4.5 LPA). NAAC A++ (CGPA 3.55). 2,200+ recruiters. ASSOCHAM Best University in Placements for 3 consecutive years.
“I can guarantee, I can bet you, if you are doing an MBA, just visit Parul once and take admission. If you are dreaming of a certain package, you would be getting double. You just need to show the efforts.”
Head here to watch the heart-warming video of Parul University’s Placement Day 2026
The Faculty Who Made Marketing More Than Theory
Two faculty members define Harshvardhan’s academic experience, and they represent complementary kinds of teaching that together built something a single approach could not.
Dhruvin Sir refused to let theory stay theoretical. Assignments were activities: create a reel advertising a product, design a poster and post it on social media, launch a simulated firm in an international market, build a YouTube video, understand how digital content travels to audiences. Marketing was not studied. It was practised.
Nishit Dave Sir brought the other half: case studies grounded in real market behaviour, real consumer psychology, real examples of what happens when marketing theory meets the unpredictability of actual commerce. Harshvardhan names him as a favourite not because the lectures were comfortable but because the examples were specific enough to stick.
Between the two, the marketing course after 12th of Parul University was training in how to observe markets, communicate with conviction, and create things that move people to action.
Frequently Asked Questions
What is the MBA placement at Parul University?
Harshvardhan Singh Mourya: 10.5 LPA at MyGate (MBA Sales and Marketing, 2026). Varnita Agarwal: 4.5 LPA at KPMG (MBA, 2026). The MBA programme sits within the broader 3,500+ placement ecosystem. 2,200+ recruiters. ASSOCHAM Best University in Placements for 3 consecutive years.
Is MBA after BBA worth it?
Harshvardhan completed BBA at IPS Academy Indore with 6.7 CGPA. Worked in sales for a year. Then MBA at Parul University. The combination of BBA foundation, sales experience, and MBA specialisation (guided by the HOD who redirected him from analytics to marketing) produced a 10.5 LPA placement at MyGate. The gap year in sales gave him practical skills that most direct-entry MBA students lack.
How was the MyGate campus placement process?
95 students competed for 26 seats. Pre-placement talk followed by Group Discussion where the interviewer switched between Gujarati, Hindi, and English mid-conversation, testing communication adaptability rather than English fluency. Personal Interview involved reading a stranger's personality from a brief conversation, a direct test of marketing intuition. Results declared same day.
What is Udyam Fest at Parul University?
Parul University's flagship management festival. MBA and BBA students run the event: coordinating guests, judging entrepreneur pitches, facilitating sessions. For Harshvardhan, the Udyam stage was where he first discovered his voice after two days of sitting silently. The confidence he found there carried through to IMPACT training and the MyGate GD.
