Program details overview
Master of Business Administration
The Master of Business Administration at Parul University explores the world of brands, markets, and customer behavior. It helps students learn how to sell ideas, make relationships, and run campaigns that have an impact by mixing strategy and creativity. Along with practical projects and exposure to the industry, the program covers everything from consumer analytics to digital marketing.
It’s perfect for students who love thinking big, understanding trends, and bringing products to life. Graduates can explore roles in advertising, brand management, sales, market research, and more.
Here is how you can study this program
MBA
The 2-year MBA program is designed to sharpen both creative instincts and business expertise. Students begin with a strong base in core business areas like finance, operations, and corporate behavior, before diving into marketing-focused subjects such as brand strategy, consumer behavior, and digital marketing.
This program blends case studies, industry projects, internships, and live campaigns to give students hands-on experience in solving real-world marketing challenges. With a balance of theory and practice, the course allows graduates to lead in fast-paced, dynamic marketing fields across any industry.
Secure your place
25th August 2026
Applicable deadline
25th August 2026
Batch Commencing
8th July Onwards
Duration
2 year program
Credits
180
Seats
60
Fee
2,25,000/- Per Annum
Language
English
Eligibility Criteria
Candidates who have completed a 3-year undergraduate degree (e.g., BA, BSc, BCom, BBA, or equivalent) OR a 4-year UG degree without research component in the relevant or allied discipline from a recognized university, with a minimum of 50% marks or equivalent CGPA (45% for reserved categories), as per UGC / AICTE / applicable Council norms.
*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.
Why study this program
Be a part of a engaging learning atmosphere that gives you the tools to excel in your career of choice.
Career Advantage
Unlock high-demand roles in branding, sales, market research, and digital marketing across leading industries.
Creative + Analytical
Ideal for students who like to mix bold, creative strategy with data-driven decision-making.
Industry-Focused
Parul’s curriculum is aligned with real market needs, emerging tools, and live industry case studies.
Real-World Exposure
Gain experience in marketing through live projects, simulations, internships, and genuine campaigns.
Global Outlook
Learn global trends through international ties, expert sessions, and advanced digital marketing modules.
What you can become after Studying this program?
Brand Manager
Digital Marketing Strategist
Market Research Analyst
Advertising Executive
Product Marketing Manager
Social Media Manager
Here is the Important Information you need to Know
Find out if this is the right course for you.
Find out if this is the right course for you.
Download curriculum
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Research project on developing space Tech
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Research project on developing space Tech
Launch your career with our leading placements
We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.
4-6 LPA
Average Package
2,200+
Recruiters
60* LPA
Highest Package Offered
Give your future career a head start
Explore our facilities & resources for this program
Computer Lab
Facilitates computational data analysis, simulations, and research in applied sciences.
Scholarships & funding
Financing and supporting your education
Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.
Meritorious scholarships
Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams
Know more
Sports scholarships
Recognising athletic excellence by providing scholarship opportunities to those who have achieved distinction in sports at State, National, or International levels.
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Alumni scholarships
Fostering lifelong connections by providing scholarship opportunities to the wards of PU alumni to continue the legacy of excellence.
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Defense scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
Know more
Stay up to date with Management Trends
From Farming Roots to a Corporate Career: Om Jaiswal’s MBA Placement Journey
Meet Om Jaiswal – an MBA student of Parul University who got placed at Ola Electric with a package of 6.5 LPA. Hailing from an agricultural background in Amravati, he saw how farmers are busy struggling in the field and aren’t able to market their products. This is the gap he aims to fill, and hence he chose to study at Parul University!
Do Marks Matter for Placements? Why Communication and Visibility Win
Students obsess over percentages, but the ones who get placed often point to something else. Shruti Srivastava, placed from Parul University, is blunt: in interviews, no one asks your percentage. What matters is how you communicate, and how visible and proactive you make yourself. Here is her advice, and why it works.
Why Strong Fundamentals Beat Specialisation (Especially for Freshers)
Many students avoid applying for roles because they feel they do not know enough about the specific field. A Parul University student got selected for a US-taxation role with no US-tax background at all, because her accounting fundamentals were strong. Here is why, for freshers, a solid base beats specialised knowledge.
Careers in US Taxation and Accounting: How Commerce Students Break Into the Field
US taxation and accounting outsourcing has quietly become one of the largest career fields for commerce graduates in India, especially in Gujarat. Shruti Srivastava, an MBA student and CA aspirant at Parul University, broke into it with no prior US-tax knowledge, and got placed at KMK Ventures. Here is how, and what the field involves.
MBA Entrance Exams in India: Which Exams Should You Prepare For
MBA aspirants can prepare for exams like CAT, CMAT, XAT, MAT, NMAT, SNAP and state-level MBA entrance exams depending on their target course and admission plan.
Inside an MBA Capstone Project: How Students Solve Real Business Challenges
An MBA capstone project gives students the chance to solve real business problems by applying everything they have learned during the MBA.
Which MBA Specialisations Are Shaping the Future of Business Careers?
The right MBA specialisations help students build knowledge in fast-growing industries while preparing for changing business roles.
MBA Alumni Reflect on the Career Lessons They Wish They Had Learned Earlier
Practical skills, networking, and continuous learning are as important as academic knowledge for MBA alumni to achieve long-term career success.
How Employer Feedback Shapes the MBA Curriculum for Today’s Business Leaders
A strong MBA Curriculum keeps changing with employer feedback so students learn skills that match today’s business needs.
How MBA Students Build a Professional Portfolio That Stands Out Before Graduation
A strong professional portfolio helps MBA students show real skills, projects, and achievements, making them more ready for good career opportunities before graduation.
MBA at Parul Institute of Business Administration: AICTE-Approved Programme With NEP 2020 Specialisations Across Finance, Marketing, HR, Operations, and International Business, the Decade-Long BFH Switzerland Innovation Management Partnership, the Erasmus+ Engagement With Vilniaus Kolegia Lithuania, the Mavericks Selection Track, and Named Outcomes at KPMG Big Four and MyGate
MBA at Parul Institute of Business Administration: AICTE-approved with NEP 2020 specialisations, BFH Switzerland decade partnership (Rs 2.30 lakhs per student), Vilniaus Kolegia Erasmus+ engagement, Mavericks selection track, Varnita Agarwal KPMG Big Four, Harshvardhan Mourya MyGate 10.5 LPA.
Graduate Outcomes From Parul University Across B.Tech CSE, MBA, Pharmacy, Polytechnic D2D Engineering, Allied Health, Design, and Law: Tanish Patel and Suraj Jagtap at Microsoft 60 LPA, Soumya Dhakad at 43 LPA, Varnita Agarwal at KPMG Big Four, Praneel Pandey in the Apple Swift Student Challenge Global Top 350, and the Broader Cohort
graduate outcomes from Parul University 2026: Tanish Patel and Suraj Jagtap at Microsoft 60 LPA; Soumya Dhakad 43 LPA US MNC; Shailendra Soni TCS Prime 9 LPA; Harshvardhan Singh Mourya MyGate 10.5 LPA; Varnita Agarwal KPMG; Praneel Pandey Apple Swift Top 350; Kairavi Jhaveri 27.86 LPA.
Cross-Cultural Negotiation Frameworks: Lessons from PIBA Parul University
Cross-cultural negotiation frameworks for MBA students: the 5C’s Model of cultural competence, Gesteland’s four classification criteria, Moore and Woodrow’s negotiation approaches, BATNA and ZOPA, team selection, and the Jason Wright Mr. Moto case, taught at PIBA Parul University.
