MBA in Marketing Management - Branding & Strategy Course

Program details overview

Master of Business Administration in Marketing

The MBA in Marketing at Parul University explores the world of brands, markets, and customer behavior. It helps students learn how to sell ideas, make relationships, and run campaigns that have an impact by mixing strategy and creativity. Along with practical projects and exposure to the industry, the program covers everything from consumer analytics to digital marketing.

It’s perfect for students who love thinking big, understanding trends, and bringing products to life. Graduates can explore roles in advertising, brand management, sales, market research, and more.

Here is how you can study this program

MBA in Marketing

2 years

The 2-years MBA in Marketing program is designed to sharpen both creative instincts and business expertise. Students begin with a strong base in core business areas like finance, operations, and corporate behavior, before diving into marketing-focused subjects such as brand strategy, consumer behavior, and digital marketing.

This program blends case studies, industry projects, internships, and live campaigns to give students hands-on experience in solving real-world marketing challenges. With a balance of theory and practice, the course allows graduates to lead in fast-paced, dynamic marketing fields across any industry.

Secure your place

24th June 2026

Applicable deadline

24th June 2026

Batch Commencing

1st July 2026

Duration

2 years

Credits

180

Seats

Fee

2,25,000/- Per Annum

Language

English

Eligibility Criteria

Candidates who have completed a 3-year undergraduate degree (e.g., BA, BSc, BCom, BBA, or equivalent) OR a 4-year UG degree without research component in the relevant or allied discipline from a recognized university, with a minimum of 50% marks or equivalent CGPA (45% for reserved categories), as per UGC / AICTE / applicable Council norms.

*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.

Why study this program

Be a part of a engaging learning atmosphere that gives you the tools to excel in your career of choice.

Career Advantage

Unlock high-demand roles in branding, sales, market research, and digital marketing across leading industries.

Creative + Analytical

Ideal for students who like to mix bold, creative strategy with data-driven decision-making.

Industry-Focused

Parul’s curriculum is aligned with real market needs, emerging tools, and live industry case studies.

Real-World Exposure

Gain experience in marketing through live projects, simulations, internships, and genuine campaigns.

Global Outlook

Learn global trends through international ties, expert sessions, and advanced digital marketing modules.

What you can become after Studying Marketing?

Brand Manager

Digital Marketing Strategist

Market Research Analyst

Advertising Executive

Product Marketing Manager

Social Media Manager

Here is the Important Information you need to Know

Find out if this is the right course for you.

Download curriculum

Get a complete overview of what you’ll learn, the skills you’ll build, and how the program shapes your academic journey.

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Download teaching scheme

Understand how your learning is structured, from subject flow to timelines, designed to keep your progress clear and consistent.

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Download faculty details

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Launch your career with our leading placements

We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.

4-6 LPA

Average Package

2,200+

Recruiters

60* LPA

Highest Package Offered

Give your future career a head start

Explore placements

Explore our facilities & resources for this program

Career Development Center

Prepares students for employability through training, assessments, and corporate engagement programs.

Parul Innovation and Entrepreneurship Research Center

Promotes startup incubation and business innovation through mentorship and strategic networking.

Computer Labs

Enable experiential learning in business analytics, simulations, and financial modelling.

Scholarships & funding

Financing and supporting your education

Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.

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Meritorious scholarships

Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams

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Sports scholarships

Recognising athletic excellence by providing scholarship opportunities to those who have achieved distinction in sports at State, National, or International levels.

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