Program details overview
Master of Business Administration in Digital Marketing and Sales
The MBA in Digital Marketing and Sales is crafted for aspiring professionals who want to shape how brands connect, engage, and grow in the digital space. The program offers a balanced blend of creative strategy and analytical thinking, covering key areas such as social media, SEO, content marketing, digital advertising, and customer relationship management, along with essential sales techniques.
At Parul University, students learn through real-world exposure, live projects, internships, digital tools, and mentorship from industry leaders. The learning experience is immersive, practical, and designed to keep pace with industry trends. With every class and campaign, students build the skills and confidence to lead in today’s dynamic, fast-paced marketing and sales landscape.
Here is how you can study this program
MBA in Digital Marketing and Sales
The two-years Master of Business Administration in Digital Marketing and Sales program prepares students to be creative strategists and data-driven decision-makers in a rapidly changing digital economy. The program combines fundamental business knowledge with extensive instruction in digital platforms, consumer behavior, branding, analytics, and new sales strategies. Students gain a thorough understanding of how to create campaigns, customer journeys, and generate corporate results through digital innovation.
At Parul University, students learn by doing—through live projects, marketing simulations, real-time ad management, and hands-on internships with agencies and startups. Workshops, mentoring sessions, and industry collaborations help students stay ahead of digital trends and gain the confidence to lead marketing and sales teams. This practical, immersive experience ensures graduates are not just job-ready but future-ready—equipped to shape brand success in the digital-first world.
Secure your place
12th August 2026
Applicable deadline
12th August 2026
Batch Commencing
8th July Onwards
Duration
2 years
Credits
180
Seats
60
Fee
2,25,000/- Per Annum
Language
English
Eligibility Criteria
Candidates who have completed a 3-year undergraduate degree (e.g., BA, BSc, BCom, BBA, or equivalent) OR a 4-year UG degree without research component in the relevant or allied discipline from a recognized university, with a minimum of 50% marks or equivalent CGPA (45% for reserved categories), as per UGC / AICTE / applicable Council norms.
*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.
Why study this program
Be a part of a engaging learning atmosphere that gives you the tools to excel in your career of choice.
Digital-First Curriculum
Learn fundamental marketing and sales principles with hands-on modules in SEO, social media, email marketing, sponsored ads, and CRM technologies.
Live Campaign Experience
Run real-time ad campaigns, administer social media accounts, and track results to build a solid portfolio of practical abilities.
Expert Industry Mentorship
Guest lectures and mentorship sessions provide opportunities to learn from digital marketers, brand strategists, and sales professionals.
Internships that Matter
Collaborate with startups, agencies, and brands on performance marketing, lead generation, and digital growth strategies.
Analytics-Driven Learning
Utilise tools such as Google Analytics, Meta Ads Manager, and marketing dashboards to gain insight into consumer behaviour and return on investment.
What you can become after Studying Digital Marketing and Sales?
Digital Marketing Manager
Performance Marketing Analyst
Sales Strategy Manager
Social Media Strategist
Brand Communication Manager
CRM and Email Specialist
Here is the Important Information you need to Know
Find out if this is the right course for you.
Find out if this is the right course for you.
Download curriculum
Get a complete overview of what you’ll learn, the skills you’ll build, and how the program shapes your academic journey.
Download teaching scheme
Understand how your learning is structured, from subject flow to timelines, designed to keep your progress clear and consistent.
Download faculty details
Discover the experts behind your education: their experience, specialisations, and the knowledge they bring into the classroom.
Launch your career with our leading placements
We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.
4-6 LPA
Average Package
2,200+
Recruiters
60* LPA
Highest Package Offered
Give your future career a head start
Explore our facilities & resources for this program
Career Development Center
Prepares students for employability through training, assessments, and corporate engagement programs.
Parul Innovation and Entrepreneurship Research Center
Promotes startup incubation and business innovation through mentorship and strategic networking.
Commerce Computer Labs
Enable experiential learning in business analytics, simulations, and financial modelling.
Scholarships & funding
Financing and supporting your education
Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.
Meritorious scholarships
Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams
Know more
Sports scholarships
Recognising athletic excellence by providing scholarship opportunities to those who have achieved distinction in sports at State, National, or International levels.
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Alumni scholarships
Fostering lifelong connections by providing scholarship opportunities to the wards of PU alumni to continue the legacy of excellence.
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Defense scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
Know more
Stay up to date with Management Trends
How MBA Students Build a Professional Portfolio That Stands Out Before Graduation
A strong professional portfolio helps MBA students show real skills, projects, and achievements, making them more ready for good career opportunities before graduation.
Importance of Vocabulary in Fashion Journalism – Vogue India’s Editorial Content Head – Rochelle Pinto on AI, Design, Fashion Journalism and Storytelling at the Parul Institute of Design’s Industry Tour to Mumbai!
Parul Institute of Design’s students met Rochelle Pinto, head of editorial content at Vogue India in Mumbai. Her exclusive session covered how fashion journalism works at all levels; she even spoke about her reading habits, parental influence, vocabulary, ethics, fashion journalism, and emotional resilience, which are required to survive cancel culture and instant feedback. How one can lead a creative team in sync with the Indian Design Imagination and by ending Western validation. She suggested students read core dictionaries and use AI limitlessly, read thoroughly and carve their craft accordingly!
From Idea to Startup in 9 Steps: How Mr Mithilesh Patel of Vraj Innovator Taught School Students at PM SHRI Regional Mentoring Session, Parul University, to Convert Raw Ideas into Real Ventures
The 2nd day of the 3-day Regional Mentoring Session at Parul University on 29 April 2026. Mr Mithilesh Patel (Vraj Innovator) explained the 9 practical steps of the design framework at the hospital auditorium of Parul University’s Vadodara campus. This exclusive session was designed to convert raw ideas of students into prototype-ready ventures, followed by registering them as startups. From identification, solution design, prototype development, testing, market strategy, team building, intellectual property rights via patents & copyrights and holistic budget planning. This framework helped students in bridging the gap between day 1 and day 3!
Is Parul University Good for MBA? What HOD Career Counselling, Udyam Fest, Activity-Based Teaching, IMPACT Training, and a 10.5 LPA Placement at MyGate Tell You About the Programme
Parul University is the only university in India that assures you a solid mix of = exposure + sure shot placement + HOD level counselling. Just imagine, you’ve cleared graduation and now wondering what to do after that, and that’s when nobody will help in, but Parul University’s HOD helped and redirected a student who wanted to choose analytics but after mapping his expertise, HOD suggested Marketing in just one conversation. And the same small town boy named Harshvardhan is now holding a dream package of 10.5 LPA at MyGate. Read how doing MBA from Parul University will benefit you at all the levels!
Creative Writing Workshop at Parul University
Dr. Al Ryanne Gatcho (Hunan IST, China) taught 3 creative writing sessions at Parul University: story structure, publishing strategy, student story reviews. Mountain metaphor, Alice Munro, Ichigo Ichie.
Why 6000+ International Students Choose Parul University – Read The Full Coverage!
NAAC A++ accredited, Parul University greets 20 international professors, totaling up to 6000+ international students from 75+ countries.
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