Program details overview
Bachelor of Business Administration in Marketing
Parul University’s Bachelor of Business Administration in Marketing program is designed for students who are interested in how brands evolve, how customer preferences are formed, and how businesses connect with their target audience. The program combines a solid business foundation with focused learning in areas such as advertising, branding, consumer behaviour, and digital marketing.
Students at Parul University learn through classroom instruction, real-world case studies, and creative projects. The training teaches them practical skills in communication, strategy, and market research. It prepares students for positions in brand management, digital marketing, advertising, and other marketing-related industries.
Here is how you can study this program
BBA in Marketing
Parul University's 3-years Bachelor of Business Administration in Marketing program is ideal for individuals who appreciate creative thinking, understanding people, and investigating how brands connect with customers. The program provides a solid foundation in business, as well as practical experience in advertising, digital marketing, sales, and market research. Students learn how to make their ideas a reality through engaging courses, practical assignments, and campaign-based homework. It prepares them for interesting careers in brand management, creation of content, social media, and other rapidly expanding areas of marketing.
Secure your place
12th August 2026
Applicable deadline
12th August 2026
Batch Commencing
8th July Onwards
Duration
3 years
Credits
180
Seats
60
Fee
1,55,000/- Per Annum
Language
English
Eligibility Criteria
Candidate shall have passed 12th Examination in any stream (Science/Commerce/Arts) with English subject from a recognized board.
*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.
BBA in Marketing (Hons.)
Parul University's four-years Bachelor of Business Administration Honours in Marketing program is suitable for students interested in learning more about brands, strategy, and consumer insights. Along with core business subjects, the program explores advanced topics like digital marketing, brand storytelling, campaign planning, and data-driven strategy. Students participate in live projects, case studies, internships, and creative assignments that allow them to apply their knowledge in real-world circumstances. The program prepares them for leadership positions in marketing, brand management, and advertising, as well as future studies in business and communication.
Secure your place
12th August 2026
Applicable deadline
12th August 2026
Batch Commencing
8th July Onwards
Duration
4 years
Credits
180
Seats
60
Fee
1,55,000/- Per Annum
Language
English
Eligibility Criteria
Candidate shall have passed 12th Examination in any stream (Science/Commerce/Arts) with English subject from a recognized board.
*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.
Extend Your Learning, Walk Away with Dual Degrees
While you are studying your main degree, you can also study another degree as a dual degree program which provides you an opportunity to explore multiple fields of study. With Dual Degree you can study your main degree in physical mode and your second degree in hybrid mode with adjustable study hours
Why study this program
Be a part of a engaging learning atmosphere that gives you the tools to excel in your career of choice.
Diverse Career Pathways
Prepare for opportunities in advertising, digital marketing, brand management, retail, and international marketing with skills that are relevant across global markets.
Industry-Driven Curriculum
At Parul University, courses are designed in collaboration with industry experts, ensuring students learn current marketing tools, analytics, and digital trends.
Hands-On Learning Environment
We provide live projects, internships, and workshops that simulate real-world marketing scenarios to develop practical expertise.
Access to Professional Networks
Students engage with visiting faculty, corporate leaders, and alumni networks, enhancing industry connections and career placement opportunities
Build Strong Marketing Foundations
Gain a solid understanding of consumer behavior, market research, branding, and sales strategies essential for thriving in any industry.
What you can become after Studying Marketing?
Brand Manager
Digital Marketing Executive
Market Research Analyst
Advertising Strategist
Social Media Manager
Content Marketing Specialist
Here is the Important Information you need to Know
Find out if this is the right course for you.
Find out if this is the right course for you.
Download curriculum
Get a complete overview of what you’ll learn, the skills you’ll build, and how the program shapes your academic journey.
Download teaching scheme
Understand how your learning is structured, from subject flow to timelines, designed to keep your progress clear and consistent.
Download faculty details
Discover the experts behind your education: their experience, specialisations, and the knowledge they bring into the classroom.
Download curriculum
Get a complete overview of what you’ll learn, the skills you’ll build, and how the program shapes your academic journey.
Download teaching scheme
Understand how your learning is structured, from subject flow to timelines, designed to keep your progress clear and consistent.
Download faculty details
Discover the experts behind your education: their experience, specialisations, and the knowledge they bring into the classroom.
Launch your career with our leading placements
We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.
4-6 LPA
Average Package
2,200+
Recruiters
60* LPA
Highest Package Offered
Give your future career a head start
Explore our facilities & resources for this program
Career Development Center
Prepares students for employability through training, assessments, and corporate engagement programs.
Parul Innovation and Entrepreneurship Research Center
Promotes startup incubation and business innovation through mentorship and strategic networking.
Commerce Computer Labs
Enable experiential learning in business analytics, simulations, and financial modelling.
Scholarships & funding
Financing and supporting your education
Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.
Meritorious scholarships
Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams
Know more
Sports scholarships
Recognising athletic excellence by providing scholarship opportunities to those who have achieved distinction in sports at State, National, or International levels.
Know more
Alumni scholarships
Fostering lifelong connections by providing scholarship opportunities to the wards of PU alumni to continue the legacy of excellence.
Know more
Defense scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
Know more
Stay up to date with Management Trends
Parul Institute of Business Administration, PIBA Hosts Erasmus+ Staff Mobility Program with Vilniaus Kolegija, Lithuania
PIBA – Parul Institute of Business Administration hosted a 4-day Erasmus+ Staff Mobility Program with Dr. Nikolaj Ambrusevic from Vilniaus Kolegija, Lithuania. In this exclusive program, they covered cross-border communication, cultural dimensions and how cross-cultural negotiation is executed at all levels.
Which One is Right for Your Career Goals?
BBA gives basic business knowledge, while BBA Honours gives a deep study and specialisation for better career growth.
How Parul University Designs Its BBA Curriculum Around Industry Projects?
The BBA curriculum is designed with industry projects, so students learn real business skills, not only theory.
25 Plus Leaders, From the Former Chief Justice of India to the Infosys Co-Founder to the Chief of Naval Staff: What Parul University Students Learned at the Mumbai Leadership Tour About Media, Finance, Justice, Defence, Entertainment, and Why AI Cannot Invent the Theory of Relativity
Mumbai Leadership Tour by Parul University saw 25+ sessions covering leaders & celebrities such as Karan Johar and leaders from JioStar, D.Y. Chandrachud, Infosys, Naval Chief, ICAI, IndusInd Bank, Angel One, HDFC, SEB, Tata Trust. From finance to media to AI vs Creativity, they spoke on several topics on how AI will help you gain progress across several fields, bringing together insights from across corporate, governance, finance, and creative sectors
15 Leaders, From the RBI Governor to PepsiCo’s CFO to Google India’s Head: What Parul University Students Learned at the Delhi Leadership Tour About Failure, Resilience, Diplomacy, and What Actually Matters in a Career
15 different sessions across Delhi & Gurugram – Leaders from PepsiCo India, Air India, Pink list India, Ducati, Former Foreign Secretary, NDTV, BCCI, Former Union Minister Youth & Sports, Google India, Jindal, PwC India. These sessions were held at residences, India International Centre, Google HQ, PMO, Jindal House and Beyond Eyes Cafe. Read ahead for the full coverage!
Parul University and Humber College Canada
Study where you get Canadian Exposure, plus Dual Degree straight from Humber College of Canada. Read the full coverage ahead.
International Business and Interdisciplinary Education at Parul University
4 sessions from IVPP 2026 covered global marketing, identity theory, indian music, dance workshops. Read full coverage!
BBA at Parul University: India’s First 2+2 Dual Degree With Humber Canada
Learn, grow, repeat. Grab a dual degree from Parul University & Humber Canada. Read the full coverage ahead.
BBA Syllabus Breakdown – What Will You Study in 3 Years
A BBA course is not just theory. It slowly builds your business basics, practical skills, and real-world understanding over 3 years
How Startups Get Their First 1,000 Customers – Master the Entire Journey with PIERC, Parul University!
Building a product is half the job. Making sure the right people know it exists is the other half. Learn how startups get their first customers, from marketing to legal compliance, here’s the full coverage!
Government Funding for Startups in India 2026: SSIP, Startup India Seed Fund, SPARSH, MSME, and Patent Support – A Complete Guide for Student Founders
The State and National government have created a complete funding ecosystem for student startups – but most founders do not know it exists.
Leo Varadkar at Parul University: The Former Taoiseach of Ireland on Why India Is Now Among the Top Economies, What Brexit and COVID Taught Him About Leadership, Why Half the Population Should Be Reflected in Leadership, and What He Told a First-Year BBA Student About Inner Strength
A doctor who became the youngest leader, Leo Varadkar. A former Taoiseach, the prime minister of Ireland. Parul University x IIMUN Global Perspective Series witnessed his experiences of becoming a leader.
Sushil Thandani at Parul University: How a 50-Year Family Bakery Became Mr. Puff Across 100+ Cities, Why a Fire That Destroyed His Shop Became the Best Thing That Happened, and What the 5-5-5 Rule Can Teach Every Commerce Student About Decision-Making
Founder and MD of Mr. Puff, Mr. Sushil Thandani, attended the Vaanijyam 2026 at Parul University. He addressed this young crowd on 18th March 2026, talking about rebuilding the business and 100+ city franchises. His values, 5-5-5 rule and guided meditation.
AI, Data & the Skills That Matter Next: What Industry Leaders Told Students at Udyam Fest 2026, Parul University
Three sessions at Udyam Fest 2026 at Parul University addressed AI, data strategy, and future-ready skills. Capgemini’s CTO called data the most powerful business asset. BSE’s CBO mapped India’s investor explosion. Razorpay’s compliance chief linked regulatory knowledge to tech-sector growth. Here is what students need to act on.
MS Dhoni Felicitates Students of Parul University – A Spectacle of Achievements
On 2nd December 2025, Parul University hosted an enthralling event that was attended by MS Dhoni. He facilitated all the students placed in reputable organisations across the nation. This milestone achieved by the students is a result of their commitment and discipline towards their career, while we take the onus of giving them wings to […]
