Program details overview
Bachelor of Business Administration in Marketing
Parul University’s Bachelor of Business Administration in Marketing program is designed for students who are interested in how brands evolve, how customer preferences are formed, and how businesses connect with their target audience. The program combines a solid business foundation with focused learning in areas such as advertising, branding, consumer behaviour, and digital marketing.
Students at Parul University learn through classroom instruction, real-world case studies, and creative projects. The training teaches them practical skills in communication, strategy, and market research. It prepares students for positions in brand management, digital marketing, advertising, and other marketing-related industries.
Here is how you can study this program
BBA in Marketing
Parul University's 3-years Bachelor of Business Administration in Marketing program is ideal for individuals who appreciate creative thinking, understanding people, and investigating how brands connect with customers. The program provides a solid foundation in business, as well as practical experience in advertising, digital marketing, sales, and market research. Students learn how to make their ideas a reality through engaging courses, practical assignments, and campaign-based homework. It prepares them for interesting careers in brand management, creation of content, social media, and other rapidly expanding areas of marketing.
Secure your place
12th August 2026
Applicable deadline
12th August 2026
Batch Commencing
8th July Onwards
Duration
3 years
Credits
180
Seats
60
Fee
1,55,000/- Per Annum
Language
English
Eligibility Criteria
Candidate shall have passed 12th Examination in any stream (Science/Commerce/Arts) with English subject from a recognized board.
*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.
BBA in Marketing (Hons.)
Parul University's four-years Bachelor of Business Administration Honours in Marketing program is suitable for students interested in learning more about brands, strategy, and consumer insights. Along with core business subjects, the program explores advanced topics like digital marketing, brand storytelling, campaign planning, and data-driven strategy. Students participate in live projects, case studies, internships, and creative assignments that allow them to apply their knowledge in real-world circumstances. The program prepares them for leadership positions in marketing, brand management, and advertising, as well as future studies in business and communication.
Secure your place
12th August 2026
Applicable deadline
12th August 2026
Batch Commencing
8th July Onwards
Duration
4 years
Credits
180
Seats
60
Fee
1,55,000/- Per Annum
Language
English
Eligibility Criteria
Candidate shall have passed 12th Examination in any stream (Science/Commerce/Arts) with English subject from a recognized board.
*Tuition Fees may vary depending on the Country/State in which the candidate has passed their qualifying examination.
Extend Your Learning, Walk Away with Dual Degrees
While you are studying your main degree, you can also study another degree as a dual degree program which provides you an opportunity to explore multiple fields of study. With Dual Degree you can study your main degree in physical mode and your second degree in hybrid mode with adjustable study hours
Why study this program
Be a part of a engaging learning atmosphere that gives you the tools to excel in your career of choice.
Diverse Career Pathways
Prepare for opportunities in advertising, digital marketing, brand management, retail, and international marketing with skills that are relevant across global markets.
Industry-Driven Curriculum
At Parul University, courses are designed in collaboration with industry experts, ensuring students learn current marketing tools, analytics, and digital trends.
Hands-On Learning Environment
We provide live projects, internships, and workshops that simulate real-world marketing scenarios to develop practical expertise.
Access to Professional Networks
Students engage with visiting faculty, corporate leaders, and alumni networks, enhancing industry connections and career placement opportunities
Build Strong Marketing Foundations
Gain a solid understanding of consumer behavior, market research, branding, and sales strategies essential for thriving in any industry.
What you can become after Studying Marketing?
Brand Manager
Digital Marketing Executive
Market Research Analyst
Advertising Strategist
Social Media Manager
Content Marketing Specialist
Here is the Important Information you need to Know
Find out if this is the right course for you.
Find out if this is the right course for you.
Download curriculum
Get a complete overview of what you’ll learn, the skills you’ll build, and how the program shapes your academic journey.
Download teaching scheme
Understand how your learning is structured, from subject flow to timelines, designed to keep your progress clear and consistent.
Download faculty details
Discover the experts behind your education: their experience, specialisations, and the knowledge they bring into the classroom.
Download curriculum
Get a complete overview of what you’ll learn, the skills you’ll build, and how the program shapes your academic journey.
Download teaching scheme
Understand how your learning is structured, from subject flow to timelines, designed to keep your progress clear and consistent.
Download faculty details
Discover the experts behind your education: their experience, specialisations, and the knowledge they bring into the classroom.
Launch your career with our leading placements
We provide you with leading placement opportunities before you graduate, with the best career training and an exposure to leading recruiters.
4-6 LPA
Average Package
2,200+
Recruiters
60* LPA
Highest Package Offered
Give your future career a head start
Explore our facilities & resources for this program
Career Development Center
Prepares students for employability through training, assessments, and corporate engagement programs.
Parul Innovation and Entrepreneurship Research Center
Promotes startup incubation and business innovation through mentorship and strategic networking.
Commerce Computer Labs
Enable experiential learning in business analytics, simulations, and financial modelling.
Scholarships & funding
Financing and supporting your education
Get information on the various scholarships, grants, and student loans you can avail to fund your dream education.
Meritorious scholarships
Recognising academic excellence by providing scholarship opportunities to those who exceptionally pass board and entrance exams
Know more
Sports scholarships
Recognising athletic excellence by providing scholarship opportunities to those who have achieved distinction in sports at State, National, or International levels.
Know more 
Alumni scholarships
Fostering lifelong connections by providing scholarship opportunities to the wards of PU alumni to continue the legacy of excellence.
Know more 
Defense scholarships
Honoring the families of defense service persons by providing scholarship opportunities to their wards to study at PU
Know more 
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MBA at Parul Institute of Business Administration: AICTE-Approved Programme With NEP 2020 Specialisations Across Finance, Marketing, HR, Operations, and International Business, the Decade-Long BFH Switzerland Innovation Management Partnership, the Erasmus+ Engagement With Vilniaus Kolegia Lithuania, the Mavericks Selection Track, and Named Outcomes at KPMG Big Four and MyGate
MBA at Parul Institute of Business Administration: AICTE-approved with NEP 2020 specialisations, BFH Switzerland decade partnership (Rs 2.30 lakhs per student), Vilniaus Kolegia Erasmus+ engagement, Mavericks selection track, Varnita Agarwal KPMG Big Four, Harshvardhan Mourya MyGate 10.5 LPA.
Graduate Outcomes From Parul University Across B.Tech CSE, MBA, Pharmacy, Polytechnic D2D Engineering, Allied Health, Design, and Law: Tanish Patel and Suraj Jagtap at Microsoft 60 LPA, Soumya Dhakad at 43 LPA, Varnita Agarwal at KPMG Big Four, Praneel Pandey in the Apple Swift Student Challenge Global Top 350, and the Broader Cohort
graduate outcomes from Parul University 2026: Tanish Patel and Suraj Jagtap at Microsoft 60 LPA; Soumya Dhakad 43 LPA US MNC; Shailendra Soni TCS Prime 9 LPA; Harshvardhan Singh Mourya MyGate 10.5 LPA; Varnita Agarwal KPMG; Praneel Pandey Apple Swift Top 350; Kairavi Jhaveri 27.86 LPA.
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