Bachelor of Business Administration in Marketing

Some of history’s most famous flops came from brilliant, well-funded teams, which is exactly why they are worth studying. Drawing on a YEEP 2026 session at Parul University, here are famous product failures and the hard lessons each one teaches founders about need, timing, and positioning.

The best founding teams are not made of similar people; they are made of different, complementary ones. At Parul University’s YEEP 2026, founder sessions showed why pairing skills you have with skills you lack, technical with commercial, is one of the strongest predictors of a startup’s survival.

A startup pitch competition is a gateway for founders to present their best idea, followed by getting best networking & funding as well. This guide is designed to help you with how these competitions work, their formats, what questions to expect and how to win it. As drawn from the YEEP 2026 Competition at Parul University, 5 Indo-Swiss teams pitched and they won of course.

A strong international partnership gives students the world as a classroom. This guide explains the collaboration between Parul University and Bern University of Applied Sciences (BFH), Switzerland, what each side gains, how it delivers credits and global competence, and how it fits Parul University’s wider international ecosystem.

You cannot learn to swim by reading about water, and you cannot learn to build a business from theory alone. This guide explains experiential learning, why learning by doing works so well for entrepreneurship, and how immersive summer schools like Parul University’s YEEP turn students into founders through real projects.

An idea only becomes a product when you can build it, and that is what a makerspace is for. This guide explains what a FABLAB and a Tinkering Hub are, why prototyping matters so much for startups, and how founders turn ideas into working prototypes at Parul University’s PIERC.

Startups grow through community, and PIERC runs around 200 events a year to build it, from the Vadodara Startup Festival to investor connections and hackathons. This guide covers Parul University’s flagship startup events and why they matter for founders, students, and investors.

A startup incubator is a supportive environment that helps early-stage founders turn an idea into a viable company. This guide explains what an incubator does, how it differs from an accelerator, and how a university incubator like Parul University’s PIERC supports founders from idea to scale.

Startup funding is not one event but a journey through stages, each with different money and different expectations. This guide explains how startups get funded, from a small pre-incubation grant to venture capital, using the five-stage funding journey that PIERC uses to take founders from idea to scale at Parul University.

If any startup fails, we often invest time in figuring out the real reason. The major data points are – building something nobody wants or no cash. This guide explains the real reasons startups fail, and how founders at Parul University’s PIERC learn to avoid them before spending a rupee.

Do you have a strategic business idea? This business model canvas is designed to help you map out customer expectations, positioning, value proposition for your revenue & costs scenarios. This detailed guide explains the 9 core blocks and how student founders at PIERC, Parul University are turning ideas into a profitable reality!

PIBA – Parul Institute of Business Administration hosted a 4-day Erasmus+ Staff Mobility Program with Dr. Nikolaj Ambrusevic from Vilniaus Kolegija, Lithuania. In this exclusive program, they covered cross-border communication, cultural dimensions and how cross-cultural negotiation is executed at all levels.

BBA gives basic business knowledge, while BBA Honours gives a deep study and specialisation for better career growth.

The BBA curriculum is designed with industry projects, so students learn real business skills, not only theory.

Mumbai Leadership Tour by Parul University saw 25+ sessions covering leaders & celebrities such as Karan Johar and leaders from JioStar, D.Y. Chandrachud, Infosys, Naval Chief, ICAI, IndusInd Bank, Angel One, HDFC, SEB, Tata Trust. From finance to media to AI vs Creativity, they spoke on several topics on how AI will help you gain progress across several fields, bringing together insights from across corporate, governance, finance, and creative sectors